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The affecvtive and cognitive components as factors in country branding
Petkovska Mirčevska, Tatjana; Daniloska, Nataša; … - In: Economic development : journal of the Institute of … 15 (2013) 1/2, pp. 45-57
Persistent link: https://www.econbiz.de/10010191587
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Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff; Roper, Stuart - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
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Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan; Gunasti, Kunter; Ross, William T. - In: The journal of brand management : an international journal 22 (2015) 6, pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
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Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
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Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans; Raies, Karine; Grohs, Reinhard; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
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Service brand relationship quality : hot or cold?
Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D.; … - In: Journal of service research : JSR 18 (2015) 1, pp. 90-106
Persistent link: https://www.econbiz.de/10010483436
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Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha; Dash, Satya Bhushan; Mookerjee, Amit - In: The journal of consumer marketing 32 (2015) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
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Sharing consumers' brand storytelling : influence of consumers' storytelling on brand attitude via emotions and cognitions
Hong, JungHwa; Yang, Jie; Wooldridge, Barbara Ross; … - In: The journal of product & brand management 31 (2022) 2, pp. 265-278
Persistent link: https://www.econbiz.de/10013164318
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
Persistent link: https://www.econbiz.de/10011661710