advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides knowing … Mirjana Milenkovic examines the specifics of different national cultures and their implications for global advertising … advertising becomes clear. The perception of advertising is greatly influenced by the respective culture and its members …

, has embraced mass events as a means to brand itself to both international and domestic audiences. The 2010 Shanghai World … Expo focused on urban development issues and its advertising campaign attempted to construct a particular understanding of … same needs and vision for the future.China is one of the most rapidly urbanizing nations in the world and Shanghai, as it …