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Segmenting consumers : based o...
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91
Impact of demographics on online buying behaviour towards different products
Sakkthivel, A. M.
- In:
International journal of electronic finance : IJEF
3
(
2009
)
3
,
pp. 284-296
Persistent link: https://www.econbiz.de/10003889533
Saved in:
92
Segmentation of Indian shoppers based on store attributes
Hemalatha, M.
;
Sivakumar, V. J.
;
Jayakumar, G. S. David Sam
- In:
International journal of business innovation and research
3
(
2009
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10003892040
Saved in:
93
A new approach to target segmentation: media-usage segmentation in the multi-media environment
Heo, Jun
;
Cho, Chang-hoan
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
3
,
pp. 145-155
Persistent link: https://www.econbiz.de/10003894391
Saved in:
94
Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung
;
Rabolt, Nancy J.
- In:
Psychology & marketing
26
(
2009
)
8
,
pp. 714-735
Persistent link: https://www.econbiz.de/10003867768
Saved in:
95
Spatially enabled customer segmentation using a data classification method with uncertain predicates
Fan, Bo
;
Zhang, Pengzhu
- In:
Decision support systems : DSS ; the international journal
47
(
2009
)
4
,
pp. 343-353
Persistent link: https://www.econbiz.de/10003901627
Saved in:
96
Are fruit juice categories separable?
Knight, Erika
;
House, Lisa
;
Lee, Jong-ying
;
Spreen, …
- In:
System dynamics and innovation in food networks 2008 : …
,
(pp. 499-505)
.
2008
Persistent link: https://www.econbiz.de/10003906030
Saved in:
97
The Chinese consumer market : opportunities and risks
Tang, Lei
-
2009
Persistent link: https://www.econbiz.de/10003458206
Saved in:
98
Nutzenbasierte Kundensegmentierung in Mehrkanalsystemen der Reisebranche
Schmidt, Inga
;
Schögel, Marcus
;
Schulten, Matthias Bernhard
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 125-148)
.
2007
Persistent link: https://www.econbiz.de/10003434841
Saved in:
99
Fashion marketing to women in Kazakhstan
Low, Patrick
;
Freeman, Ina
- In:
Journal of fashion marketing and management
11
(
2007
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10003428978
Saved in:
100
Mass-customised products : are they bought for uniqueness or to overcome problems with standard products?
Michel, Stefan
;
Kreuzer, Michael
;
Kühn, Richard
; …
- In:
Journal of customer behaviour
8
(
2009
)
4
,
pp. 307-327
Persistent link: https://www.econbiz.de/10003916596
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