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Discovery-driven planning
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Strategisches Management
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MacMillan, Ian C.
133
McGrath, Rita Gunther
86
Macmillan, Ian C.
20
Gunther McGrath, Rita
17
Thompson, James D.
12
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11
Keil, Thomas
9
Gruber, Marc
8
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6
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6
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Venkataraman, S.
6
Block, Zenas
5
Chen, Ming-Jer
5
Hambrick, Donald C.
5
Han, Kyeong Seok
5
Mcgrath, Rita Gunther
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4
Low, Murray B.
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Selden, Larry
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Zemann, Lauriann
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Honjo, Shuji
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Harvard business review : HBR
29
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29
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13
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11
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5
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Handbook of entrepreneurship research : an interdisciplinary survey and introduction
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ECONIS (ZBW)
113
OLC EcoSci
69
RePEc
36
Other ZBW resources
13
USB Cologne (EcoSocSci)
6
BASE
1
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61
Multimarket Maneuvering in Uncertain Spheres of Influence: Resource Diversion Strategies
McGrath, Rita Gunther
;
Chen, Ming-Jer
;
MacMillan, Ian C.
- In:
The Academy of Management review : AMR
23
(
1998
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10007349544
Saved in:
62
The entrepreneurial mindset : strategies for continuously creating opportunity in an age of uncertainty
McGrath, Rita Gunther
;
MacMillan, Ian C.
-
2000
Persistent link: https://www.econbiz.de/10004599292
Saved in:
63
Marketbusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther
;
MacMillan, Ian C.
-
2005
Persistent link: https://www.econbiz.de/10004816187
Saved in:
64
Using Real Options Discipline for Highly Uncertain Technology Investments
Macmillan, Ian C.
;
van Putten, Alexander B.
;
Mcgrath, …
- In:
Research technology management
49
(
2006
)
1
,
pp. 29-37
Persistent link: https://www.econbiz.de/10006229097
Saved in:
65
MANAGER'S TOOL KIT: DISCOVERY-DRIVEN PLANNING
McGrath, Rita Gunther
;
MacMillan, Ian C.
- In:
Harvard business review : HBR
73
(
1995
)
4
,
pp. 44-56
Persistent link: https://www.econbiz.de/10005996409
Saved in:
66
SPECIAL: THE DOWNTURN MANIFESTO (THIS TIME) - DOWNTURN: STRATEGY - How to Rethink Your Business During Uncertainty - Recessions are a good time to disengage from businesses and pra...
McGrath, Rita Gunther
;
MacMillan, Ian C.
- In:
MIT sloan management review
50
(
2009
)
3
,
pp. 25-30
Persistent link: https://www.econbiz.de/10008242040
Saved in:
67
Crafting R&D Project Portfolios
Macmillan, Ian C.
;
Mcgrath, Rita Gunther
- In:
Research technology management
45
(
2002
)
5
,
pp. 48-59
Persistent link: https://www.econbiz.de/10006264023
Saved in:
68
The Advantage Chain: Antecedents to Rents From Internal Corporate Ventures
McGrath, Rita Gunther
;
Venkataraman, S.
;
MacMillan, Ian C.
- In:
Journal of business venturing
9
(
1994
)
5
,
pp. 351-370
Persistent link: https://www.econbiz.de/10007011218
Saved in:
69
Discovery driven growth : a breakthrough process to reduce risk and seize opportunity
McGrath, Rita Gunther
;
MacMillan, Ian C.
-
2009
Persistent link: https://www.econbiz.de/10004928600
Saved in:
70
ARTICLES - Falling Forward: Real Options Reasoning and Entrepreneurial Failure
Gunther McGrath, Rita
- In:
The Academy of Management review : AMR
24
(
1999
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10007344989
Saved in:
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