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254
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206
European Journal of Marketing
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Springer eBook Collection
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The journal of brand management : an international journal
64
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52
Business horizons
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Jahrbuch der Absatz- und Verbrauchsforschung
49
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Marketing : ZFP ; journal of research and management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Harvard-Business-Manager : das Wissen der Besten
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31
Dynamische
Marktsegmentierung
Belz, Christian
-
1995
Persistent link: https://www.econbiz.de/10000542199
Saved in:
32
Die segmentorientierte Marketingplanung im Einzelhandelsbetrieb
Büttner, Herbert
-
1986
Persistent link: https://www.econbiz.de/10000700159
Saved in:
33
Dynamisches Segment-Management auf Hochtechnologiemärkten
Breuer, Wolfgang
-
1994
Persistent link: https://www.econbiz.de/10000423562
Saved in:
34
Controlling in divisionalisierten Versicherungsunternehmen : Ansätze zu einer strategischen und operativen Steuerung von Risikomarktsegmenten
Schöffski, Iris
-
1996
Persistent link: https://www.econbiz.de/10000565415
Saved in:
35
Abgrenzung und Segmentierung von Märkten auf der Grundlage unscharfer Klassifikationsverfahren
Hruschka, Harald
-
1985
Persistent link: https://www.econbiz.de/10000044132
Saved in:
36
Market segmentation
Frank, Ronald E.
;
Massy, William F.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050370
Saved in:
37
Market segmentation : theoretical and empirical dimensions
Arndt, Johan
-
1974
Persistent link: https://www.econbiz.de/10000053551
Saved in:
38
Developing effective communications strategy : a benefit segmentation approach
Haley, Russell I.
-
1985
Persistent link: https://www.econbiz.de/10000087995
Saved in:
39
Meet the charmed generation
Stroud, Dick
;
Batchelor, Alex
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10003763947
Saved in:
40
Neo-rawlsian fringes: an new approach to market segmentation and new product development
Giloni, Avi
;
Seshadri, Sridhar
;
Tucci, Christopher L.
- In:
The journal of product innovation management : an …
25
(
2008
)
5
,
pp. 491-507
Persistent link: https://www.econbiz.de/10003763949
Saved in:
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