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Nonprofit marketing
Parsons, Elizabeth (contributor) - 2008
Persistent link: https://www.econbiz.de/10003655453
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Marketing management for nonprofit organizations
Sargeant, Adrian - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10002259731
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Theater-Marketing
Hausmann, Andrea - 2005
Persistent link: https://www.econbiz.de/10003191608
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Nonprofit marketing : marketing management for charitable and nongovernmental organizations
Wymer, Walter; Knowles, Patricia A.; Gomes, Roger - 2006
Persistent link: https://www.econbiz.de/10003106505
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Nonprofit marketing : marketing management for charitable and nongovernmental organizations
Wymer, Walter - 2006 - Online-Ausg.
This textbook presents marketing concepts which are then supported with real-world examples. Key features include … treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause … marketing, and numerous international examples …
Persistent link: https://www.econbiz.de/10013208049
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The Routledge companion to nonprofit marketing
Sargeant, Adrian (ed.); Wymer, Walter (contributor) - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10013488392
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Marketing-Management für Bildungsinstitutionen : Aus- und Aufbau langfristiger Wettbewerbsvorteile
Benkenstein, Martin (contributor) - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001759356
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Marketing für gemeinnützige Wohnungsunternehmen
Meissner, Hans Günther - 1987
Persistent link: https://www.econbiz.de/10014002232
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Marketing im strategischen Unternehmensnetzwerk : Erklärungsmodell und praktische Anwendung in der Versicherungswirtschaft
Köhne, Thomas - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003316507