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Brand Image as Medation Effect of Experiential Marketing and Differentiation Product to the Buying Decision of Toyota Cars

2018

111,363 units with a 38 percent market share. The purposes of this study is to know whether Brand Image mediates the … analysis. As a result, this study showed that Brand Image was a partial-intervening variable in both Experiential Marketing …

Persistent link: https://www.econbiz.de/10012928963

The influence of visual packaging design on perceived food product quality, value, and brand preference

Wang, Edward S. T. - In: International journal of retail & distribution management 41 (2013) 10, pp. 805-816

Persistent link: https://www.econbiz.de/10010187195

The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation

Carsana, Laurence; Jolibert, Alain - In: The journal of product & brand management 26 (2017) 1, pp. 80-90

Persistent link: https://www.econbiz.de/10011666476

The effect of authenticity perceptions and brand equity on brand choice intention

Tuan Minh Phung; Pham Thi Minh Ly; Tin Trung Nguyen - In: Journal of business research : JBR 101 (2019), pp. 726-736

Persistent link: https://www.econbiz.de/10012103564

The Effect of Brand Ambassador, Brand Image, Product Quality, and Price on Purchase Intention

Usman, Osly; Aryani, Yenni - 2020

This study was conducted to determine the effect of brand ambassador, brand, product quality, and price to purchase … price. Meanwhile, the variables that have a low impact on the purchase intention is the brand ambassador …

Persistent link: https://www.econbiz.de/10014102548