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111,363 units with a 38 percent market share. The purposes of this study is to know whether Brand Image mediates the … analysis. As a result, this study showed that Brand Image was a partial-intervening variable in both Experiential Marketing …
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This study was conducted to determine the effect of brand ambassador, brand, product quality, and price to purchase … price. Meanwhile, the variables that have a low impact on the purchase intention is the brand ambassador …
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