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Attitudes and donation behavior when reading positive and negative charity appeals

Erlandsson, Arvid; Nilsson, Artur; Västfjäll, Daniel - In: Journal of nonprofit & public sector marketing 30 (2018) 4, pp. 444-474

Persistent link: https://www.econbiz.de/10011956577

Influencer Marketing : Grundlagen, Strategie und Management

Kost, Julia F.; Seeger, Christof - 2020 - 2., überarbeitete und erweiterte Auflage

Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren immer mehr etabliert und entwickelt sich langsam aus der Experimentierphase zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich immer mehr Standards und allgemeingültige...

Persistent link: https://www.econbiz.de/10012173285

E-mail advertising in Syria : assessing beliefs, attitudes, and behaviors

Mahmoud, Ali Bassam - In: Journal of promotion management : JPM 21 (2015) 6, pp. 649-665

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Reliability as a moderator in the relationship between the antecedents and consequences of general attitude toward advertising

Ghosh, Priyam; Lakavath, Mothilal; Somaskandan, Karthikeyan - In: South Asian journal of marketing 3 (2022) 2, pp. 97-115

Purpose - This paper aims to investigate the relationship between general attitude toward advertising and consumers … products purchased by women. The research has implications for literature on advertising, especially women-related products …. The study provides justification for enormous amounts of money invested in fashion advertising because of their effects on …

Persistent link: https://www.econbiz.de/10014226226