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Entwicklung eines Modells zur Absatzprognose in frühen Phasen der Produktentstehung
Henrichsmeier, Stefan - 1998
Persistent link: https://www.econbiz.de/10000654896
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Wege zu besserem Kundenverständnis : hybride Verfahren der Conjoint Analyse
Horneber, Christian - In: Kapital, Kompetenz, Konflikte, (pp. 57-77). 2008
Persistent link: https://www.econbiz.de/10003753678
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Developments in conjoint analysis
Rao, Vithala R. - In: Handbook of marketing decision models, (pp. 23-53). 2008
Persistent link: https://www.econbiz.de/10003755258
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications ; with …, (pp. 5-46). 2003
Persistent link: https://www.econbiz.de/10001997264
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A comparison of conjoint measurement with self-explicated approaches
Sattler, Henrik; Hensel-Börner, Susanne - In: Conjoint measurement : methods and applications ; with …, (pp. 147-159). 2003
Persistent link: https://www.econbiz.de/10001997723
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New product development in the software industry: the role of conjoint analysis
Marzocchi, Gian Luca; Brasini, Sergio; Rimessi, Marcello - In: Conjoint measurement : methods and applications ; with …, (pp. 161-186). 2003
Persistent link: https://www.econbiz.de/10001997774
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Confounding of effects in rank-based conjoint-analysis
Teichert, Thorsten - In: Conjoint measurement : methods and applications ; with …, (pp. 251-276). 2003
Persistent link: https://www.econbiz.de/10001997967
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Latent class models for conjoint analysis
Ramaswamy, Venkatram; Cohen, Steven H. - In: Conjoint measurement : methods and applications ; with …, (pp. 441-472). 2003
Persistent link: https://www.econbiz.de/10001998104
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Dealing with product similarity in conjoint simulations
Huber, Joel; Orme, Bryan; Miller, Richard - In: Conjoint measurement : methods and applications ; with …, (pp. 505-522). 2003
Persistent link: https://www.econbiz.de/10001998778