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Methoden der Conjointanalyse in der Marktforschungs- und Marketingpraxis
Baier, Daniel - In: Mathematische Methoden der Wirtschaftswissenschaften : …, (pp. 197-206). 1999
Persistent link: https://www.econbiz.de/10001424578
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Nutzenmessung in der Kaufverhaltensforschung : die Hierarchische Individualisierte Limit Conjoint-Analyse (HILCA)
Voeth, Markus - 2000
Persistent link: https://www.econbiz.de/10001480789
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Conjoint measurement : methods and applications
Gustafsson, Anders (ed.); Herrmann, Andreas (contributor);  … - 2001 - 2. ed.
Persistent link: https://www.econbiz.de/10001593247
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 5-46). 2001
Persistent link: https://www.econbiz.de/10001690251
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A comparison of conjoint measurement with self-explicated approaches
Sattler, Henrik; Hensel-Börner, Susanne - In: Conjoint measurement : methods and applications, (pp. 121-133). 2001
Persistent link: https://www.econbiz.de/10001690255
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New product development in the software industry : the role of conjoint analysis
Marzocchi, Gian Luca; Brasini, Sergio; Rimessi, Marcello - In: Conjoint measurement : methods and applications, (pp. 135-160). 2001
Persistent link: https://www.econbiz.de/10001690256
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Confounding of effects in rank-based conjoint-analysis
Teichert, Thorsten - In: Conjoint measurement : methods and applications, (pp. 225-250). 2001
Persistent link: https://www.econbiz.de/10001690262
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Latent class models for conjoint analysis
Ramaswamy, Venkatram; Cohen, Steven H. - In: Conjoint measurement : methods and applications, (pp. 415-446). 2001
Persistent link: https://www.econbiz.de/10001690282
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Dealing with product similarity in conjoint simulations
Huber, Joel; Orme, Bryan; Miller, Richard - In: Conjoint measurement : methods and applications, (pp. 479-496). 2001
Persistent link: https://www.econbiz.de/10001690284