Purpose The purpose of this study is to investigate the relationship between an organization’s human resource management (HRM) image and its customer-based brand equity. Research into HRM in relation to branding has mostly dealt with how to attract and maintain employees through employer...

Purpose: Seeks to, on empirical basis, develop a framework for understanding what really drives price premium and customer-based brand equity for consumer packaged groceries. Design/methodology/approach: Reviews empirical studies made within the area of brand equity and adjacent studies of...

Service has traditionally been a forceful competitive tool in grocery retailing. Lately discount stores has proven to be a winning concept within North European grocery re-tailing and this has evoked a renewed interest in service quality and grocery retailing. The overall aim of this study is to...

Purpose – The aim is to understand customers' willingness, or unwillingness, to pay a price premium in the market for consumer packaged food and what kind of images brands can use in order to achieve a price premium. Design/methodology/approach – The study is based on a quantitative survey...

Purpose – The overall purpose of this study is to enhance the understanding of customer perceived service quality within grocery retailing in a North European context. We do this by comparing customer perceived service quality evaluations of the traditional supermarket store with evaluations...

Purpose – This study aims to enhance the understanding of what significance consumers place on different aspects of corporate social responsibility (CSR) when evaluating and purchasing grocery brands and products. Design/methodology/approach – The paper builds on existing literature and...

Purpose – This paper seeks to develop a framework for understanding what drives customer‐based brand equity and price premium for grocery products. Design/methodology/approach – The paper reviews empirical studies made within the area of brand equity and studies of grocery products. It...