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Die Umsetzung einer Customer-Focus-Strategie in vertraglichen Vertriebssystemen
Töpfer, Armin - In: Handelsforschung 12 (1997), pp. 179-206
Persistent link: https://www.econbiz.de/10001229931
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CRM in kooperativen Unternehmensnetzwerken
Ahlert, Dieter; Wunderlich, Maren - In: Customer Relationship Management im Handel : …, (pp. 45-70). 2002
Persistent link: https://www.econbiz.de/10001673748
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Can a Franchise chain coordinate?
Michael, Steven C. - 2000
Persistent link: https://www.econbiz.de/10001584183
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Can a Franchise Chain Coordinate?
Michael, Steven C. - 2009
In addition to traditional corporations, today'sbusiness environment also includes hybrid organizations, such as joint ventures, strategic alliances, and franchise chains. The properties of each of these new organizational forms are the subject of considerable research and significant...
Persistent link: https://www.econbiz.de/10014202172
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Can a Franchise Chain Coordinate?
Michael, Steven C. - 2001
coordinate elements of the marketing mix (price, quality, and advertising) in the pattern suggested by theory and achieved by the … of the marketing mix. Implications for the theory and practice are discussed …
Persistent link: https://www.econbiz.de/10014135570
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The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline
Madhavaram, Sreedhar - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 234-254
Persistent link: https://www.econbiz.de/10012497122
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Differences between short and long-term relationships : an empirical analysis in franchise systems
Bordonaba-Juste, M. Victoria; Polo-Redondo, Yolanda - In: Journal of strategic marketing 16 (2008) 4, pp. 327-354
Persistent link: https://www.econbiz.de/10003770748
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The effect of relationship marketing strategy on franchise channels: evidence from Spanish franchisees
Bordonaba-Juste, Victoria; Polo-Redondo, Yolanda - In: Journal of marketing channels : ... distribution … 15 (2007/08) 1, pp. 71-91
Persistent link: https://www.econbiz.de/10003787031
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Market orientation in franchise networks : a contrast analysis of franchisors and franchisees views
Gauzente, Claire - In: The international review of retail, distribution and … 20 (2010) 2, pp. 273-284
Persistent link: https://www.econbiz.de/10003977756