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The marketing dilemma
Baker, Michael John - In: EuroMed journal of business 8 (2013) 2, pp. 104-116
Persistent link: https://www.econbiz.de/10010198171
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What do social marketing programmes reveal about social marketing? : evidence from South Asia
Saini, Gordhan K.; Mukul, Kumar - In: International journal of nonprofit & voluntary sector … 17 (2012) 4, pp. 303-324
Persistent link: https://www.econbiz.de/10010201099
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The perils of social coupon campaigns
Kumar, V.; Rajan, Bharath - In: MIT sloan management review 53 (2011/12) 4, pp. 13-14
Persistent link: https://www.econbiz.de/10009567590
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The application of marketing principles to a social marketing campaign
Henley, Nadine; Raffin, Sandrine; Caemmerer, Barbara - In: Marketing intelligence & planning 29 (2011) 7, pp. 697-706
Persistent link: https://www.econbiz.de/10009384713
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Segmenting blood donors in developing countries
Zhou, Yanfeng; Poon, Patrick; Yu, Chunling - In: Marketing intelligence & planning 30 (2012) 5, pp. 535-552
Persistent link: https://www.econbiz.de/10009611619
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What messages does social marketing advertising send? : a content analysis of advertisements aiming to minimise harm from alcohol consumption
Zharekhina, Liliia; Kubacki, Krzysztof - In: International journal of nonprofit and voluntary sector … 20 (2015) 4, pp. 285-298
Persistent link: https://www.econbiz.de/10011493364
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Understanding of social marketing : a conceptual perspective
Singaiah, G.; Laskar, Sahnaj Rahmatulla - In: Global business review 16 (2015) 2, pp. 213-235
Persistent link: https://www.econbiz.de/10011408597
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Obesity and social marketing : a life style approach to product design and market segmentation
Lewis, David Leroy - 1978
Persistent link: https://www.econbiz.de/10002376998
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Exportförderung als Element eines strategischen Sozio-Marketing von Universitäten
Bergsiek, Micha - 2001
Persistent link: https://www.econbiz.de/10001592088
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Segmentation and targeting
Sternthal, Brian; Tybout, Alice M. - In: Kellogg on marketing, (pp. 3-30). 2001
Persistent link: https://www.econbiz.de/10001612972