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Institutional pressures and marketing ethics initiatives : the focal role of organizational identity

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Corporate citizenship : challenging the corporate centricity in corporate marketing

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Analysis of internal marketing communication tools of a selected company in Industry 4.0 using McKinsey 7S analysis

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Strategic Communication for Sustainable Organizations : Theory and Practice

Allen, Myria - 2016

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners, and external stakeholders. It develops essential insights on the basis of an extensive review of...