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Marketing theory : foundations, controversy, strategy, resource-advantage theory
Hunt, Shelby D. - 2010
Persistent link: https://www.econbiz.de/10004318992
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Marketing theory : the philosophy of marketing science
Hunt, Shelby D. (contributor) - 1983 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004553720
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Foundations of marketing theory : toward a general theory of marketing
Hunt, Shelby D. - 2002 - [4. ed.]
Persistent link: https://www.econbiz.de/10004747566
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Controversy in marketing theory : for reason, realism, truth, and objectivity
Hunt, Shelby D. - 2003
Persistent link: https://www.econbiz.de/10004778531
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Developing successful theories in marketing and R-A theory : historical evolution? Other drivers? What’s important? What’s next?
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 95-98
Persistent link: https://www.econbiz.de/10010082235
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Developing successful theories in marketing : insights from resource-advantage theory
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 72-84
Persistent link: https://www.econbiz.de/10010082239
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Explaining empirically successful marketing theories : the inductive realist model, approximate truth, and market orientation
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 2 (2012) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10010082251
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Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D. - In: Journal of historical research in marketing 2 (2010) 4, pp. 443-456
Persistent link: https://www.econbiz.de/10009890140
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The evolution of the resource-advantage theory : six events, six realizations, six contributions
Hunt, Shelby D. - In: Journal of historical research in marketing 4 (2012) 1, pp. 7-29
Persistent link: https://www.econbiz.de/10009890184
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The inductive realist model of theory generation : explaining the development of a theory of marketing ethics
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 61-73
Persistent link: https://www.econbiz.de/10010148465