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Customer relationship management : integrating marketing strategy and information technology
Zikmund, William G.; McLeod, Raymond; Gilbert, Faye W. - 2003
Persistent link: https://www.econbiz.de/10004727820
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Effective marketing : creating and keeping customers in an e-commerce world
Zikmund, William G.; D'Amico, Michael - 2002 - 3. ed.
Persistent link: https://www.econbiz.de/10004765406
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Cases in marketing research
Zikmund, William G.; Lundstrom, William John; … - 1982
Persistent link: https://www.econbiz.de/10004814052
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Innovative health care alternatives : a model of the consumer behavior process
Miller, Stephen J.; Zikmund, William G. - 1978
Persistent link: https://www.econbiz.de/10004786263
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Exploring marketing research
Zikmund, William G.; Babin, Barry J. - 2010 - 10. ed., international student ed.
Persistent link: https://www.econbiz.de/10004939659
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Business research methods
Zikmund, William G. (contributor) - 2013 - 9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009555852
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Business research methods
Zikmund, William G. (contributor) - 2010 - 8. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004946577
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Essentials of marketing research
Zikmund, William G.; Babin, Barry J. - 2010 - 4. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004947228