Similar Search Results - EconBiz

Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude

Kraus, Vanessa; Gierl, Heribert - In: Transfer : Zeitschrift für Kommunikation und … 69 (2023) 2, pp. 10-22

Persistent link: https://www.econbiz.de/10014295307

Information Networks as a Safeguard from Opportunism in Industrial Supplier-Buyer Relationships

Gierl, Heribert; Bambauer, Silke - 2004

The network idea has been gaining growing attention in the last decades. We analyse the applicability of networks as a mechanism that protects suppliers from buyers' opportunism. So-called information networks can function as a safeguard for dependent suppliers by reducing information...

Persistent link: https://www.econbiz.de/10014032524

Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands

Gierl, Heribert; Bartikowski, Boris; Fastoso, Fernando - In: Marketing : ZFP ; journal of research and management 44 (2022) 3, pp. 60-76

Persistent link: https://www.econbiz.de/10013392050

Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising

Spies, Marie; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 44 (2022) 4, pp. 22-52

Persistent link: https://www.econbiz.de/10013473080

The truth under cover : the effect of beauty filters on the trustworthiness of influencers and models

Pappenheim, Christina; Gierl, Heribert - In: Transfer : Zeitschrift für Kommunikation und … 70 (2024) 1, pp. 6-16

Persistent link: https://www.econbiz.de/10014560696

Marketing ; [Hauptbd.]

Böcker, Franz - 1996 - 6., überarb. Aufl.

Persistent link: https://www.econbiz.de/10000603847

Marketing : [Hauptbd.]

2009 - 8., völlig neu bearb. Aufl.

Persistent link: https://www.econbiz.de/10004960768

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