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And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
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Effects of age and time of day on Internet advertising outcomes
Goodrich, Kendall - In: Journal of marketing communications 19 (2013) 4, pp. 229-244
Persistent link: https://www.econbiz.de/10010187617
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Competitive target advertising and consumer data sharing
Zhao, Xia; Xue, Ling - In: Journal of management information systems : JMIS 29 (2012/13) 3, pp. 189-222
Persistent link: https://www.econbiz.de/10009740981
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The impact of the internet on the French printed media : is a cover price increase a good strategy to improve profitability?
Borsenberger, Claire; Muller-Vibes, Catherine - In: Revue d'économie politique 129 (2019) 6, pp. 937-965
Persistent link: https://www.econbiz.de/10012383831
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Passing the Bechdel Test and the influence of Internet and social media advertising on seeing a new movie release
Fogel, Joshua; Criscione, Kara - In: The psychologist-manager journal : official journal of … 22 (2020) 3, pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
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Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing communications 26 (2020) 5, pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
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"Platform mergers: lessons from a case in the digital tv market"
Ivaldi, Marc; Zhang, Jiekai - 2020
Persistent link: https://www.econbiz.de/10012264652
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Hard and soft floors in real-time advertising auctions for online advertisements : impact on publishers' profit
Försch, Steffen; Heise, Marc; Skiera, Bernd - In: Improving decision making in real-time bidding, (pp. 14-50). 2018
Persistent link: https://www.econbiz.de/10012267655
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The effect of weather on users' online behavior
Försch, Steffen; Skiera, Bernd - In: Improving decision making in real-time bidding, (pp. 85-116). 2018
Persistent link: https://www.econbiz.de/10012267674
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Marketing communication in the digital age : exploring the cultural historical activity theory in examining Facebook's advertising platform
Nuseir, Mohammed T.; Al-Shawabkeh, Abdallah - In: International journal of electronic customer … 12 (2019) 2, pp. 97-107
Persistent link: https://www.econbiz.de/10012253369