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Relationship marketing : successful strategies for the age of the customer
McKenna, Regis - 1991
Persistent link: https://www.econbiz.de/10000839136
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The Regis touch : million-dollar advice from America's top marketing consultant
McKenna, Regis - 1985
Persistent link: https://www.econbiz.de/10000702198
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Who's afraid of big blue? : how companies are challenging IBM, and winning
McKenna, Regis - 1989 - 1. print
Persistent link: https://www.econbiz.de/10000782945
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Market positioning in high technology
McKenna, Regis - In: California management review 27 (1985) 3, pp. 82-108
Persistent link: https://www.econbiz.de/10001018649
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Dynamisches Marketing : Positionierungsstrategien für technologieorientierte Unternehmen
McKenna, Regis - 1986
Persistent link: https://www.econbiz.de/10011511841
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Wer hat Angst vor IBM? : das Geschäft im Windschatten des Computer-Riesen
McKenna, Regis - 1990
Persistent link: https://www.econbiz.de/10014270701
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The Regis touch : million-dollar advice from America's top marketing consultant
McKenna, Regis - 1985
Persistent link: https://www.econbiz.de/10004783264
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Sustaining the innovation process in America
McKenna, Regis - In: The industrial policy debate, (pp. 133-155). 1984
Persistent link: https://www.econbiz.de/10002247076
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Real time : preparing for the age of the never satisfied customer
McKenna, Regis - 1997
Persistent link: https://www.econbiz.de/10004332227
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Relationship marketing : successful strategies for the age of the customer
McKenna, Regis - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004132985