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Wer hat Angst vor IBM? : Das Geschäft im Windschatten des Computer-Riesen
McKenna, Regis - 1990 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004080199
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Real time marketing : der Schnellere gewinnt
McKenna, Regis - 1998
Persistent link: https://www.econbiz.de/10004567165
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Real time : preparing for the age of the never satisfied customer
McKenna, Regis - 1997
Persistent link: https://www.econbiz.de/10004332227
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Access-Marketing : mit technologiegesteuertem Marketing Kunden überall und jederzeit erreichen
McKenna, Regis - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004662194
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Dynamisches Marketing : Positionierungsstrategien für technologieorientierte Unternehmen
McKenna, Regis - 1986
Persistent link: https://www.econbiz.de/10004618265
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Tout, tout de suite : vos clients veulent un accès total
McKenna, Regis - 2002
Persistent link: https://www.econbiz.de/10004778687
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Total access : giving customers what they want in an anytime, anywhere world
McKenna, Regis - 2002
Persistent link: https://www.econbiz.de/10004748900
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Industrial policy and international competition in high technology
MacKenna, Regis; Borrus, Michael; Cohen, Stephen - In: California management review 26 (1984) 2, pp. 15-32
Persistent link: https://www.econbiz.de/10003498983
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REAL-TIME MARKETING
McKenna, Regis - In: Harvard business review : HBR 73 (1995) 4, pp. 87-98
Persistent link: https://www.econbiz.de/10005996406
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FURTHER READING - Real Time
McKenna, Regis - In: Inc : the magazine for growing companies 19 (1997) 12, pp. 87-107
Persistent link: https://www.econbiz.de/10006923061