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Direktmarketing
7
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6
Großbritannien
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5
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3
IT-gestütztes Marketing
3
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2008-2011
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Tapp, Alan
24
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6
Hughes, Rebecca
3
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2
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2
Warren, Stella
2
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1
Clowes, Jeff
1
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Journal of marketing management : MM
6
European journal of marketing : EJM
5
Marketing intelligence & planning
3
Always learning
1
Journal of social marketing : JSOCM
1
The business of sport management
1
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OLC EcoSci
12
ECONIS (ZBW)
9
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3
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1
Principles of direct and database marketing
Tapp, Alan
-
2000
-
2. ed
Persistent link: https://www.econbiz.de/10001525059
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2
Principles of direct and database marketing
Tapp, Alan
-
2005
-
3rd ed
Persistent link: https://www.econbiz.de/10002157728
Saved in:
3
eManaging sport customers
Tapp, Alan
- In:
The business of sport management
,
(pp. 394-413)
.
2004
Persistent link: https://www.econbiz.de/10003386837
Saved in:
4
Principles of direct and database marketing : a digital orientation
Tapp, Alan
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003767866
Saved in:
5
Principles of direct and database marketing
Tapp, Alan
-
1998
Persistent link: https://www.econbiz.de/10004371540
Saved in:
6
Principles of direct and database marketing
Tapp, Alan
-
2005
-
3rd ed.
Persistent link: https://www.econbiz.de/10004817413
Saved in:
7
Principles of direct and database marketing : a digital orientation
Tapp, Alan
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10004919931
Saved in:
8
Principles of direct, database and digital marketing
Tapp, Alan
;
Whitten, Ian
;
Housden, Matthew
-
2014
-
5. ed.
Persistent link: https://www.econbiz.de/10010227705
Saved in:
9
Social marketing and social influences : using social ecology as a theoretical framework
Collins, Katie
;
Tapp, Alan
;
Pressley, Ashley
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1181-1200
Persistent link: https://www.econbiz.de/10008810725
Saved in:
10
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
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