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The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...

Persistent link: https://www.econbiz.de/10009724866

A multilevel investigation of the role of retail stores in cross-border shopping

Wong, IpKin Anthony; Lam, Iok Keng Veronica - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 837-853

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Drivers of customer-brand relationship quality : a case of mainland chinese hotel loyalty program members

Lo, Ada Sau-Yee; Im, Holly Hyunjung - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 763-782

Persistent link: https://www.econbiz.de/10010469262

Loyalty programs in e-commerce and their perception by the young adult internet population

Tahal, Radek - In: Central European business review : CEBR 3 (2014) 2, pp. 7-13

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The loyalty program for our self-esteem : the role of collective self-esteem in luxury hotel membership programs

Shin, Minjung; Back, Ki-Joon; Lee, Choong-Ki; Lee, Young-Sub - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 19-32

Persistent link: https://www.econbiz.de/10012800185

Gamification as a marketing strategy for Garuda Indonesia loyalty program

Widyani, Donafeby; Casidy, Riza - 2021

Persistent link: https://www.econbiz.de/10012659418

Moderation effect of perceived benefits of loyalty programs on the link between store attributes and customer loyalty

Alreddy, Santosh Kumar; Siriguppi, Dwarakanath; Menon, … - In: Theoretical economics letters 9 (2019) 6, pp. 2110-2125

Persistent link: https://www.econbiz.de/10012241380

The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation

Lam, Iok Keng Veronica; Wong, IpKin Anthony - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 92-111

Persistent link: https://www.econbiz.de/10012289263

Customer engagement in the hotel industry : perceptions of hotel staff and guests

Järvi, Henna - In: International journal of business innovation and research 18 (2019) 1, pp. 109-127

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Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs

Sajtos, Laszlo; Yit Sean Chong - In: Psychology & marketing 35 (2018) 9, pp. 640-651

Persistent link: https://www.econbiz.de/10011970126