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Do members want the bells and whistles? : understanding the effect of direct and partner benefits in hotel loyalty programs

Yoo, Michelle; Berezan, Orie; Krishen, Anjala S. - In: Journal of travel and tourism marketing 35 (2018) 8, pp. 1058-1070

Persistent link: https://www.econbiz.de/10011941838

The fun and function of uncertainty : uncertain incentives reinforce repetition decisions

Shen, Luxi; Hsee, Christopher K.; Talloen, Joachim H. - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 69-81

Persistent link: https://www.econbiz.de/10012033926

Do customer loyalty programs really work in airlines business? : a study on Air Berlin

Hossain, Muhammed Zakir; Kibria, Habiba; Farhana, Saraj - In: Inventi impact: service sector (2018) 1, pp. 9-24

Persistent link: https://www.econbiz.de/10012145709

I earn it, but they just get it : loyalty program customer reactions to unearned preferential treatment in the social servicescape

Kim, Youngsun Sean; Baker, Melissa A. - In: The Cornell hospitality quarterly 61 (2020) 1, pp. 84-97

Persistent link: https://www.econbiz.de/10012158194

Loyalty programs in the pharmaceutical retail : the impact of a network loyalty program on the pharmacy loyalty

Nobre, Helena; Rodrigues, Catarina - In: International journal of business excellence 14 (2018) 4, pp. 454-469

Persistent link: https://www.econbiz.de/10011954155

Uncovering consumers' subconscious responses to marketing stimuli

Sari, Hasrini; Simatupang, Tota - In: Biometrics and neuroscience research in business and …, (pp. 279-294). 2024

Persistent link: https://www.econbiz.de/10014560406

Temporal orientation and customer loyalty programs

Hendler, Flavia; LaTour, Kathryn A.; Cotte, June - In: The Cornell hospitality quarterly 63 (2022) 4, pp. 448-464

Persistent link: https://www.econbiz.de/10013387219

Reward point accumulation behaviour of credit card users in Pune city

John, Shilly - In: International journal of applied behavioral economics : … 11 (2022) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10014276910

Evolution of loyalty programs offered to customers and investors

Dziawgo, Danuta - In: Financial internet quarterly 19 (2023) 1, pp. 35-47

The subject of this study is loyalty programs, The aim of the article is to draw attention to loyalty in the current economy, The purpose of the article is to examine the evolution of loyalty pro- grams offered to consumers and investors, The study will cover the issue of building a loyal base...

Persistent link: https://www.econbiz.de/10014281311

Modeling customer satisfaction's impact on loyalty : insights for customer-centric resource allocation

Li, Yinxing; Xing, Aijing; Terui, Nobuhiko - In: Service science 15 (2023) 2, pp. 107-128

Persistent link: https://www.econbiz.de/10014293788