The paper briefly highlights the importance of the internet for business operations of modern companies and the possibilities for its inte-gration with traditional marketing activities. The research problem reported in the paper is the identification of presence of internet marketing and its...

Marketing 4.0: Moving from Traditional to Digital -- Contents -- Acknowledgments -- Prologue: From Marketing 3.0 to Marketing 4.0 -- About the Authors -- Part I: Fundamental Trends Shaping Marketing -- Chapter 1: Power Shifts to the Connected Customers -- From Exclusive to Inclusive -- From...