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Cooperative advertising models of trade promotion in channels of distribution

Blair, Charles; Cao, Zhenzong; Monahan, George E. - 1998

Persistent link: https://www.econbiz.de/10000994546

Cooperative Advertising Models of Trade Promotion in Channels of Distribution

Blair, Charles; Cao, Zhenzong; Monahan, George E. - 1999

Cooperative advertising, wherein a manufacturer, either directly or indirectly, reimburses a retailer for some or all … of the cost of promotional advertising, is a form of trade promotion that manufacturers offer retailers to stimulate … retail demand. Three forms of cooperative advertising plans are commonly observed in practice: (a) the manufacturer pays the …

Persistent link: https://www.econbiz.de/10014200989

Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods

Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81

Persistent link: https://www.econbiz.de/10012175889

The effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia

Firdausy, Carunia Mulya; Fernanda, Maria - In: International journal of management & enterprise … 20 (2021) 1, pp. 34-48

Persistent link: https://www.econbiz.de/10012514493

Effects of message variation and communication tools choices on consumer response

Hongcharu, Boonchai - In: Global business review 20 (2019) 1, pp. 42-56

Persistent link: https://www.econbiz.de/10011983970

Measuring the effectiveness of promotional mix and its effect on the market share in the Jordanian communication companies

Bashabsheh, Amin Ayed Nahar - In: International economics & finance journal : (IEFJ) 14 (2019) 2, pp. 123-136

Persistent link: https://www.econbiz.de/10012428931

Contemporaneous and delayed sales impact of location-based mobile promotions

Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564

Persistent link: https://www.econbiz.de/10011372835

The effect of advertising and in-store promotions on the demand for chocolate

Patalinghug, Jason C. - In: International journal of economics and finance 7 (2015) 10, pp. 56-65

Persistent link: https://www.econbiz.de/10011376064

Modelling the effects of promotion expenditures on sales of pharmaceuticals

Wieringa, Jaap E.; Leeflang, Peter - In: Applied economics 45 (2013) 22/24, pp. 3389-3399

Persistent link: https://www.econbiz.de/10010345405

Signalling effect of daily deal promotion for a start-up service provider

Zhao, Ming; Wang, Yulan; Gan, Xianghua - In: Journal of the Operational Research Society : OR 67 (2016) 2, pp. 280-293

Persistent link: https://www.econbiz.de/10011516488

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