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The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar; Gupta, Shruti - In: The journal of consumer marketing 32 (2015) 2, pp. 113-124
Persistent link: https://www.econbiz.de/10011300128
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Infidel brands : unveiling alternative meanings of global brands at the nexus of globalization, consumer culture, and Islamism
Izberk-Bilgin, Elif - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 158-182
Persistent link: https://www.econbiz.de/10010383346
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First of the month effect : does it apply across food retail channels?
Damon, Amy Lynne; King, Robert P.; Leibtag, Ephraim - In: Food policy : economics planning and politics of food … 41 (2013), pp. 18-27
Persistent link: https://www.econbiz.de/10010201383
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Consumption lives at the bottom of the pyramid
Piacentini, Maria; Hamilton, Kathy - In: Marketing theory 13 (2013) 3, pp. 397-400
Persistent link: https://www.econbiz.de/10009790628
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Being kind to ourselves : self-compassion, coping, and consumption
Karanika, Katerina; Hogg, Margaret K. - In: Journal of business research : JBR 69 (2016) 2, pp. 760-769
Persistent link: https://www.econbiz.de/10011436257
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WaterHealth international : providing safe drinking water to the bottom of the pyramid consumers
Faheem, Hadiya; Purkayastha, Debapratim - In: The IUP journal of entrepreneurship development : IJED 12 (2015) 3, pp. 31-52
Persistent link: https://www.econbiz.de/10011524633
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An exploratory investigation of aspirational consumption at the bottom of the pyramid
Gupta, Shruti; Srivastav, Pratish - In: Journal of international consumer marketing 28 (2016) 1, pp. 2-15
Persistent link: https://www.econbiz.de/10011459939
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The antecedents and consequences of affordable value innovations for emerging markets
Ernst, Holger; Kahle, Hanna Nari; Dubiel, Anna; Prabhu, … - In: The journal of product innovation management : an … 32 (2015) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10010500821
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Winning poor consumers in Africa : best-practices from mobile network operators
Albeck, Wolfgang; Huth, Steffen; Braun, Marco - In: International journal of business and emerging markets … 6 (2014) 4, pp. 340-355
Persistent link: https://www.econbiz.de/10010508042
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Chile's forgotten consumers : poor urban families, cosumption strategies, and the moral economy of risk in Santiago
Stillerman, Joel - In: Consumer culture in Latin America, (pp. 67-79). 2012
Persistent link: https://www.econbiz.de/10009678303