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Indirect network effects in new product growth
Stremersch, Stefan; Tellis, Gerard J.; Franses, Philip Hans - 2007
Persistent link: https://www.econbiz.de/10003484690
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Global consumer innovativeness : cross-country differences and demographic commonalities
Tellis, Gerard J.; Yin, Eden; Bell, Simon - In: Journal of international marketing 17 (2009) 2, pp. 1-22
Persistent link: https://www.econbiz.de/10003891525
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Does quality win? : competing against an entrenched market leader in high-tech markets
Tellis, Gerard J.; Yin, Eden; Niraj, Rakesh - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 8-15
Persistent link: https://www.econbiz.de/10008697208
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How quality drives the rise and fall of high-tech products
Tellis, Gerard J.; Yin, Eden; Niraj, Rakesh - In: MIT sloan management review 52 (2010/11) 4, pp. 14-16
Persistent link: https://www.econbiz.de/10009267461
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Does quality win? : network effects versus quality in high-tech markets
Tellis, Gerard J.; Yin, Eden; Niraj, Rakesh - In: Journal of marketing research : JMR 46 (2009) 2, pp. 135-149
Persistent link: https://www.econbiz.de/10003827708
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Commentaries and rejoinder to "Does quality win? : network effects versus quality in high-tech markets"
Ratchford, Brian Thomas (contributor);  … - In: Journal of marketing research : JMR 46 (2009) 2, pp. 150-162
Persistent link: https://www.econbiz.de/10003827911
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The International Takeoff of New Products : The Role of Economics, Culture, and Country Innovativeness
Tellis, Gerard J.; Stremersch, S.; Yin, Eden - 2012
Sales takeoff is vitally important for the management of new products. Limited prior research on this phenomenon covers only the United States. This study addresses the following questions about takeoff in Europe: 1) Does takeoff occur as distinctly in other countries, as it does in the United...
Persistent link: https://www.econbiz.de/10014058111
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The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness - Do new products take off at consistently different times in different countr...
Tellis, Gerard J.; Stremersch, Stefan; Yin, Eden - In: Marketing science : the marketing journal of the … 22 (2003) 2, pp. 188-208
Persistent link: https://www.econbiz.de/10006887964
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D MODELING AND SYSTEMS ANALYSIS - The international takeoff of new products: The role of economics, culture, and country innovativeness Dz:170
Tellis, Gerard J.; Stremersch, Stefan; Yin, Eden - In: Operations research, Management science : OR MS ; the … 44 (2004) 2, pp. 165-166
Persistent link: https://www.econbiz.de/10006504289
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The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness
Tellis, Gerard J.; Stremersch, Stefan; Yin, Eden - In: Marketing Science 22 (2003) 2, pp. 188-208
Sales takeoff is vitally important for the management of new products. Limited prior research on this phenomenon covers only the United States. This study addresses the following questions about takeoff in Europe: 1) Does takeoff occur as distinctly in other countries, as it does in the United...
Persistent link: https://www.econbiz.de/10008787842