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Marketingmanagement
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8,009
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6,862
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6,854
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3,725
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3,194
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3,145
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3,073
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2,569
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2,555
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2,510
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2,372
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2,278
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2,107
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2,101
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2,003
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1,959
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1,649
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1,634
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1,312
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1,311
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1,290
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1,173
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1,121
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1,012
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868
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Kotler, Philip
124
Bruhn, Manfred
108
Homburg, Christian
81
Meffert, Heribert
78
Pelsmacker, Patrick de
71
Gierl, Heribert
70
Esch, Franz-Rudolf
62
Bauer, Hans H.
61
Pepels, Werner
61
Keller, Kevin Lane
48
Kirchgeorg, Manfred
42
Sheth, Jagdish N.
42
Tomczak, Torsten
42
Eisend, Martin
39
Kaiser, Harry M.
39
Kumar, V.
38
Backhaus, Klaus
37
Huber, Frank
37
Albers, Sönke
36
Kitchen, Philip J.
35
Nufer, Gerd
35
Wiedmann, Klaus-Peter
35
Dens, Nathalie
33
Kleinaltenkamp, Michael
33
Diehl, Sandra
32
Burmann, Christoph
31
Vrontis, Demetris
30
Pauwels, Koen
29
Piercy, Nigel
29
Berndt, Ralph
28
Septianto, Felix
28
Fritz, Wolfgang
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Sander, Matthias
27
Taylor, Charles Raymond
27
Fantapié Altobelli, Claudia
26
Franses, Philip Hans
26
Langner, Tobias
26
Terlutter, Ralf
26
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Springer Fachmedien Wiesbaden
87
American Marketing Association
61
National Bureau of Economic Research
36
OECD
31
Books on Demand GmbH <Norderstedt>
21
IGI Global
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
15
Fachhochschule Reutlingen / European School of Business
11
Verlag Dr. Kovač
11
Verlag Franz Vahlen
11
Information Resources Management Association
10
Erasmus Research Institute of Management
9
Europäische Kommission
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Haufe-Lexware GmbH & Co. KG
9
UVK Verlagsgesellschaft mbH
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
De Gruyter Oldenbourg
8
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8
Duncker & Humblot
8
Harvard Graduate School of Business Administration
8
Chartered Institute of Marketing
7
Edward Elgar Publishing
7
NetLibrary, Inc
7
AMACOM
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American Management Association
6
Deutschland <Bundesrepublik> / Umweltbundesamt
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Nomos Verlagsgesellschaft
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Springer Gabler <Firma>
6
Springer-Verlag GmbH
6
Uni-Taschenbücher GmbH
6
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6
Wiley-VCH
6
Wuppertal Institut für Klima, Umwelt, Energie
6
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Deutsche Werbewissenschaftliche Gesellschaft
5
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Journal of business research : JBR
536
Journal of advertising research
308
Journal of marketing communications
283
Industrial marketing management : the international journal for industrial and high-tech firms
260
SpringerLink / Bücher
259
Journal of advertising : official publication of the American Academy of Advertising
248
International journal of advertising : the quarterly review of marketing communications
226
International journal of advertising : the review of marketing communications
215
Journal of strategic marketing
213
European journal of marketing : EJM
192
Journal of retailing and consumer services
188
Psychology & marketing
167
Europäische Hochschulschriften / 5
148
Journal of marketing management : MM
146
Journal of the Academy of Marketing Science
142
Journal of promotion management : JPM
139
Journal of marketing
135
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
Marketing intelligence & planning
127
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
122
The journal of business & industrial marketing
109
Gabler Edition Wissenschaft
101
Journal of marketing research : JMR
101
Marketing letters : a journal of research in marketing
97
International journal of internet marketing and advertising : IJIMA
96
Management science : journal of the Institute for Operations Research and the Management Sciences
95
Journal of promotion management : innovations in planning and applied research
93
Marketing : ZFP ; journal of research and management
92
The journal of brand management : an international journal
92
Springer eBook Collection
89
International journal of hospitality management
85
Asia Pacific journal of marketing and logistics
82
Business strategy and the environment
81
The journal of product & brand management
79
Journal of global marketing
77
Journal of business ethics : JOBE
74
European Journal of Marketing
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Marketing Intelligence & Planning
68
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ECONIS (ZBW)
26,644
USB Cologne (EcoSocSci)
871
Other ZBW resources
251
RePEc
60
EconStor
59
OLC EcoSci
8
USB Cologne (business full texts)
7
BASE
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Showing
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1
Application of GREEN scale to understanding US consumer response to green marketing communications
Bailey, Ainsworth A.
;
Mishrab, Aditya Shankar
;
Tiamiyu, …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 863-875
Persistent link: https://www.econbiz.de/10011970114
Saved in:
2
Perception of consumers on green products in Nepalese market
Dangol, Shrijan
- In:
Nepalese journal of economics : a publication of …
6
(
2022
)
2
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013449021
Saved in:
3
Communicational implementation of green brand associations : effects on grand attitude
Hartmann, Patrick
;
Ibáñez, Vanessa Apaolaza
- In:
Advertising and communication : proceedings 4th …
,
(pp. 96-109)
.
2005
Persistent link: https://www.econbiz.de/10003353620
Saved in:
4
Symbolism in marketing systems
Kadirov, Djavlonbek
;
Varey, Richard J.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10009154832
Saved in:
5
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
6
Promoting green and social consumer behavior : insights and implications for contemporary marketing
Winkler von Mohrenfels, Hannah
-
2013
Persistent link: https://www.econbiz.de/10009722557
Saved in:
7
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
8
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
9
Information disclosure through agents : evidence from a field experiment
Allcott, Hunt
;
Sweeney, Richard J.
-
2014
Persistent link: https://www.econbiz.de/10010356800
Saved in:
10
The spell of green : can frontal EEG activations identify green consumers?
Lee, Eun-ju
;
Kwon, Gusang
;
Shin, Hyun Jun
;
Yang, Seungeun
; …
- In:
Journal of business ethics : JOBE
122
(
2014
)
3
,
pp. 511-521
Persistent link: https://www.econbiz.de/10010381886
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