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Marketing the fine and performing arts : what has marketing done for the arts lately?
Thomas, Edward G.; Cutler, Bob D. - 2008
Persistent link: https://www.econbiz.de/10003717586
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Crisis in the arts : the marketing response
Scheff, Joanne; Kotler, Philip - 2008
Persistent link: https://www.econbiz.de/10003717590
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Applying the marketing concept to cultural organisations : an empirical study of the relationship between market orientation and performance
Gainer, Brenda; Padanyi, Paulette - 2008
Persistent link: https://www.econbiz.de/10003717592
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Entrepreneurship and leadership in marketing the arts
Colbert, François - 2008
Persistent link: https://www.econbiz.de/10003717594
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Implications of stakeholder concept and market orientation in the US nonprofit arts context
Hsieh, Jasper; Curtis, Kerry P.; Smith, Anne W. - In: International review on public and nonprofit marketing … 5 (2008) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003732071
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Campus cultural and artistic activity effects evaluation model : a study of universities in Taiwan
Wu, Shwu-ing - In: International journal of nonprofit and voluntary sector … 14 (2009) 1, pp. 35-56
Persistent link: https://www.econbiz.de/10003819441
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Kulturbranding : lassen sich Kulturinstitutionen zu Marken aufbauen?
Bekmeier-Feuerhahn, Sigrid; Trommershausen, Anke - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 213-244). 2006
Persistent link: https://www.econbiz.de/10003415944
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The influence of messages and benefits on donors' attributed motivations : findings of a study with 14 American performing arts presenters
Johnson, Jennifer Wiggins; Ellis, Bret - In: International journal of arts management 13 (2010/11) 2, pp. 4-15
Persistent link: https://www.econbiz.de/10008856934
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Implications of government funding and support for marketing programmes of nonprofit performing-arts organizations
Ford, John B.; Kirchner, Theresa A. - In: The Routledge companion to nonprofit marketing, (pp. 227-240). 2008
Persistent link: https://www.econbiz.de/10003592635
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Strategie marketingowe na wybranych rynkach : aspekty teoretyczne i praktyczne zastosowania w organizacjach non profit
Śliwińska, Krystyna (contributor) - 2009
Persistent link: https://www.econbiz.de/10009247824