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Introduction: global marketing strategy
Kannan, P. K. - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 443-444
Persistent link: https://www.econbiz.de/10013271777
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Identifying market structure : a deep network representation learning of social engagement
Yang, Yi; Zhang, Kunpeng; Kannan, P. K. - In: Journal of marketing 86 (2022) 4, pp. 37-56
Persistent link: https://www.econbiz.de/10013258873
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Reflections from (past) editors
Kannan, P. K.; Hung, Iris W.; Reinartz, Werner J. - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 805-806
Persistent link: https://www.econbiz.de/10013191758
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The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.; Kulkarni, Gauri - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
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Service customization research : a review and future directions
Kannan, P. K.; Healey, John - In: The science of service systems, (pp. 297-324). 2011
Persistent link: https://www.econbiz.de/10009127262
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Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria; Neslin, Scott A.; Bradlow, Eric T.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
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Data analytics in a privacy-concerned world
Wieringa, Jaap E.; Kannan, P. K.; Ma, Xiao; Reutterer, … - In: Journal of business research : JBR 122 (2021), pp. 915-925
Persistent link: https://www.econbiz.de/10012420647
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Introduction to the special section: research for the new normal
Kannan, P. K. - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 441-442
Persistent link: https://www.econbiz.de/10012494686
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Key components of a digital marketing strategy
Kannan, P. K. - In: The Routledge companion to strategic marketing, (pp. 231-244). 2021
Persistent link: https://www.econbiz.de/10012498497
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Competitive effects of front-of-package nutrition labeling adoption on nutritional quality : evidence from facts up front-style labels
Lim, Joon Ho; Rishika, Rishika; Janakiraman, Ramkumar; … - In: Journal of marketing 84 (2020) 6, pp. 3-21
Persistent link: https://www.econbiz.de/10012309675