Narrow search
Showing 1 - 10 of 16,945
Cover Image
How they started : global brands : how 21 good ideas became great globalbusinesses
Lester, David (contributor) - 2010
Persistent link: https://www.econbiz.de/10003966184
Cover Image
Global brands in the United States : how consumer ethnicity mediates the global brand effect
Dimofte, Claudiu V.; Johansson, Johny K.; Bagozzi, … - In: Journal of international marketing 18 (2010) 3, pp. 81-106
Persistent link: https://www.econbiz.de/10008658032
Cover Image
A short 8-item scale for measuring consumers' local-global identity
Tu, Lingjiang; Khare, Adwait; Zhang, Yinlong - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 35-42
Persistent link: https://www.econbiz.de/10009552150
Cover Image
Why consumers do (not) like global brands : the role of globalization attitude, GCO and global brand origin
Riefler, Petra - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 25-34
Persistent link: https://www.econbiz.de/10009552153
Cover Image
The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10009553460
Cover Image
Global brand strategy : unlocking brand potential across countries, cultures & markets
Van Gelder, Sicco - 2003
Persistent link: https://www.econbiz.de/10001783652
Cover Image
International Trademark Protection
Offner, Eric D. - 1965
Persistent link: https://www.econbiz.de/10001576207
Cover Image
Identifying antecedent conditions for luxury brand purchase
Jin, Ting; Prentice, Catherine; Shao, Wei - In: Journal of retailing and consumer services 60 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502684
Cover Image
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana; Kelley, James B.; Youn, James B.; Chen, Qimei - In: Journal of business research : JBR 69 (2016) 12, pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Cover Image
Global brand strategy : unlocking brand potential across countries, cultures & markets
Van Gelder, Sicco - 2005 - pbk. ed.
Persistent link: https://www.econbiz.de/10013530559