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Consumer financial anxiety : US regional financial service firms' trust building response to the financial crisis
Johnson, Devon S.; Peterson, Mark - In: The international journal of bank marketing : IJBM 32 (2014) 6, pp. 515-533
Persistent link: https://www.econbiz.de/10010415393
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Understanding the underutilization of urban bicycle commuting : a behavioral reasoning perspective
Claudy, Marius C.; Peterson, Mark - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 2, pp. 173-187
Persistent link: https://www.econbiz.de/10010439135
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Assessing the value of a societal-level sustainability index for macromarketing research
Simkins, Travis Jody; Peterson, Mark - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 78-95
Persistent link: https://www.econbiz.de/10011452327
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Basic marketing research : a decision-making approach
Malhotra, Naresh K.; Peterson, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10003119627
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Conglomerate mergers and criteria for defining potential entrants
Berger, Daniel; Peterson, Mark - In: The antitrust bulletin : the journal of American and … 15 (1970), pp. 489-503
Persistent link: https://www.econbiz.de/10001890767
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Waiting for service : the effects of music volume and gender
Cameron, Michaelle; Baker, Julie; Peterson, Mark - In: Services marketing quarterly 34 (2013) 4, pp. 257-273
Persistent link: https://www.econbiz.de/10010208609
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New technological applications for foreign and second language learning and teaching
Kruk, Mariusz (ed.); Peterson, Mark (ed.) - 2020
"This book explores how the latest technologies have the potential to engage foreign/second language learners both within and outside the language classroom and to facilitate language learning and teaching"--
Persistent link: https://www.econbiz.de/10012394398
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Hope for a stronger discipline of marketing
Peterson, Mark; Park, Heejung - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
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Sustainability developments in cities of the world
Peterson, Mark; Epler, Rhett - In: Continuing to broaden the marketing concept : making …, (pp. 243-260). 2020
Persistent link: https://www.econbiz.de/10012321231
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Demand for tax-preparation services : an exploratory examination of client versus tax-preparer expectation gaps
Stephenson, Teresa; Fleischman, Gary; Peterson, Mark - In: Advances in taxation 24 (2017), pp. 199-231
Persistent link: https://www.econbiz.de/10012225513