Similar Search Results

Fashion Marketing : Influencing Consumer Choice and Loyalty with Fashion Products

Le Bon, Caroline - 2014

Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global...

Persistent link: https://www.econbiz.de/10012678425

The antecedents of relationship marketing and customer loyalty : a case of the designed fashion product

Bui Thanh Khoa - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 2, pp. 195-204

Persistent link: https://www.econbiz.de/10012667283

Examining the Relationships between Customer Satisfaction and Repurchase Behavior in Online Fashion Retailing

Leecharoen, Benjawan - 2020

This study aims to find salient mediators and moderators of the customer satisfaction repurchase behavior relationship by proposing five mediating variables: information sharing, customer trust, customer commitment, perceived price value and perceived product value. Fashion-clothing online shops...

Persistent link: https://www.econbiz.de/10012840391

Enhancing Green Loyalty Towards Apparel Retail Stores : A Cross-Generational Analysis on an Emerging Market

Dabija, Dan-Cristian - 2018

. The article highlights the contribution of green marketing strategies in developing consumer loyalty in an emerging market …

Persistent link: https://www.econbiz.de/10012924708

Impact of Relationship Marketing by High End Apparel Stores on Customer Satisfaction

Kumar, Prerna - 2017

designer labels, and a loyal customer base. In this era of increased competition, each store focuses on relationship marketing … to retain its customers. The purpose behind this research is to study the impact of Relationship Marketing by high … using SPSS software with Multiple Regression Analysis technique to study the impact of relationship marketing on customer …

Persistent link: https://www.econbiz.de/10012958195

Fast Fashion Retailing : RFID Deployment for Enhancing Custom Value Proposition

Madhani, Pankaj M. - 2015

retail environment through item level deployment of RFID. This research highlights impact of RFID enabled marketing value … financial matrix for measurement of business value added to fast fashion retailers …

Persistent link: https://www.econbiz.de/10013034935

Managing online touchpoints for a consistent customer experience : cases from fashion retailing

Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: The art of digital marketing for fashion and luxury …, (pp. 365-395). 2021

Persistent link: https://www.econbiz.de/10012607445

Insights into user engagement on social media : indings from two fashion retailers

Bonilla Quijada, María del Rocío; Olmo, José Luis del; … - In: Electronic markets : EM ; the international journal of … 31 (2021) 1, pp. 125-137

Persistent link: https://www.econbiz.de/10012547985

How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective

Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012648899

New insights in online fashion retail returns from a customers' perspective and their dynamics

Stöcker, Björn; Baier, Daniel; Brand, Benedikt M. - In: Journal of business economics : JBE 91 (2021) 8, pp. 1149-1187

Persistent link: https://www.econbiz.de/10012653335