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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012
We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...
Persistent link: https://www.econbiz.de/10009724866
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A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony; Lam, Iok Keng Veronica - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
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Drivers of customer-brand relationship quality : a case of mainland chinese hotel loyalty program members
Lo, Ada Sau-Yee; Im, Holly Hyunjung - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 763-782
Persistent link: https://www.econbiz.de/10010469262
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Loyalty programs in e-commerce and their perception by the young adult internet population
Tahal, Radek - In: Central European business review : CEBR 3 (2014) 2, pp. 7-13
Persistent link: https://www.econbiz.de/10010408384
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The loyalty program for our self-esteem : the role of collective self-esteem in luxury hotel membership programs
Shin, Minjung; Back, Ki-Joon; Lee, Choong-Ki; Lee, Young-Sub - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10012800185
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Gamification as a marketing strategy for Garuda Indonesia loyalty program
Widyani, Donafeby; Casidy, Riza - 2021
Persistent link: https://www.econbiz.de/10012659418
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Moderation effect of perceived benefits of loyalty programs on the link between store attributes and customer loyalty
Alreddy, Santosh Kumar; Siriguppi, Dwarakanath; Menon, … - In: Theoretical economics letters 9 (2019) 6, pp. 2110-2125
Persistent link: https://www.econbiz.de/10012241380
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The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica; Wong, IpKin Anthony - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
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Customer engagement in the hotel industry : perceptions of hotel staff and guests
Järvi, Henna - In: International journal of business innovation and research 18 (2019) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10011982392