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The transformation of global luxury brands : the case of the Swiss watch company Longines : 1880-2010
Donzé, Pierre-Yves - In: Business history 62 (2020) 1, pp. 26-41
Persistent link: https://www.econbiz.de/10012181750
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Making Italian fashion global : brand building and management at Gruppo Finanziario Tessile : 1950s-1990s)
Merlo, Elisabetta; Perugini, Mario - In: Business history 62 (2020) 1, pp. 42-69
Persistent link: https://www.econbiz.de/10012181752
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The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian - In: Journal of global marketing 32 (2019) 3, pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
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When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel; Fischer, Marc - In: Journal of marketing 84 (2020) 3, pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
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Millennials alumni and donor behaviour : an insight from management-based university in Malaysia
Hasnizam Shaari; Phoon Lee Yong; Salniza Md. Salleh; … - In: International journal of applied management science 11 (2019) 4, pp. 352-369
Persistent link: https://www.econbiz.de/10012160433
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Brand excellence : a holistic model for brands evaluation and ranking : the case of Isfahan brands
Shahin, Arash; Pourhamidi, Masoud - In: International journal of business innovation and … 22 (2020) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10012226665
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City brand competitiveness : exploring structural relationships among city brand equity elements in China
Lee, Kunjoon - In: International journal of business and economics … 6 (2017) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10011750264
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The effect of brand management and product quality on firm performance : the Italian craft brewing sector
Cannatelli, Benedetto; Pedrini, Matteo; Grumo, Marco - In: Journal of food products marketing 23 (2017) 3, pp. 303-325
Persistent link: https://www.econbiz.de/10011708223
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Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred; Schnebelen, Stefanie - In: Die Unternehmung : Swiss journal of business research … 71 (2017) 4, pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
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Dynamic aspects of brand management
Prymon, Marek - In: Economics, management and financial markets 11 (2016) 1, pp. 135-142
Persistent link: https://www.econbiz.de/10011809480