//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The new-trier stochastic model...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Strategisches Management
27
Marketingforschung
22
Marktforschung
22
Marketingmanagement
20
Marketing
18
Brand management
16
Markenführung
16
USA
16
Marketing management
14
Markenpolitik
12
Werbung
12
Markenartikel
11
Strategic management
11
Strategische Planung
10
Theorie
10
Theory
10
United States
10
Vereinigte Staaten
10
Management
8
Unternehmensplanung
8
Brand
7
Market research
7
Consumer behaviour
6
Konsumentenverhalten
6
Internationales Marketing
5
Lehrbuch
5
Absatzpolitik
4
Brand image
4
Markenimage
4
Verbraucher
4
Verbraucherschutz
4
Wettbewerbsstrategie
4
Absatz
3
Advertising
3
Brand extension
3
Competitive strategy
3
Consumer advice
3
Consumer protection
3
International marketing
3
Markenname
3
more ...
less ...
Online availability
All
Undetermined
15
Free
1
Type of publication
All
Book / Working Paper
91
Article
71
Type of publication (narrower categories)
All
Lehrbuch
16
Article in journal
12
Aufsatz in Zeitschrift
12
Textbook
11
Aufsatz im Buch
6
Book section
6
Glossar enthalten
4
Glossary included
4
review-article
3
Bibliografie
2
Case study
2
Fallstudie
2
Graue Literatur
2
Non-commercial literature
2
Reprint
2
Arbeitspapier
1
Bibliographie
1
CD-ROM, DVD
1
Guidebook
1
Ratgeber
1
Working Paper
1
non-article
1
more ...
less ...
Language
All
English
91
Undetermined
59
German
12
Author
All
Aaker, David A.
161
Day, George S.
30
Kumar, V.
16
Jacobson, Robert
9
Joachimsthaler, Erich
8
Keller, Kevin Lane
5
Myers, John Graham
5
Joachimsthaler, Erich A.
4
Leone, Robert P.
3
McLoughlin, Damien
3
Batra, Rajeev
2
Hagerty, Michael R.
2
Mascarenhas, Briance
2
Moorman, Christine
2
Myers, John G.
2
Shansby, J. Gary
2
Stahl, Florian
2
Stöckle, Felix
2
Aaker, Jennifer L.
1
Akhtar, Omar
1
Avery, Jill
1
Bloom, Charlotte
1
Breazeale, Michael
1
Brown, Phillip K.
1
Bruzzone, Donald E.
1
Dawra, Jagrook
1
Fournier, Susan
1
Gill, Manpreet Singh
1
Hansen, U.
1
Joachimster, Erich
1
Jones, J. Morgan
1
Kover, Arthur J.
1
McElroy, Bruce F.
1
Moser, Ted
1
Riemer, M.
1
Sisodia, Rajendra
1
Stayman, Douglas M.
1
Weinberg, Charles B.
1
more ...
less ...
Institution
All
John Wiley and Sons <Hoboken, NJ>
1
Published in...
All
California management review
7
Journal of marketing research : JMR
7
California management review : CMR
5
Harvard business review : HBR
5
Journal of marketing
4
Harvard-Business-Manager : das Wissen der Besten
3
Report / Marketing Science Institute
3
Business Horizons
2
Business horizons
2
Journal of Business Strategy
2
Journal of advertising research
2
Management Science
2
Marketing Science
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
The evolution of brands : from signals of quality to storehouses of trust
2
The journal of brand management : an international journal
2
Wiley series in marketing
2
Academy of Management journal : AMJ
1
American marketing association
1
Consumerism : search for the consumer interest
1
Interfaces : the INFORMS journal on the practice of operations research
1
International Journal of Forecasting
1
International marketing ; Vol. V
1
J-B Short Format Ser
1
J-B Short Format Series
1
Jossey-Bass short format series
1
Journal of accounting & economics
1
Journal of business strategy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Marketing models : quantitative applications
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing und Verbraucherpolitik
1
Measuring and managing brands
1
Operations research, Management science : OR MS ; the international literature digest
1
Planning Review
1
Prentice-Hall international series in management
1
more ...
less ...
Source
All
ECONIS (ZBW)
88
USB Cologne (EcoSocSci)
45
OLC EcoSci
18
RePEc
7
Other ZBW resources
4
Showing
1
-
10
of
162
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Developing business strategies
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000780716
Saved in:
2
Strategic market management
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10000655641
Saved in:
3
Developing business strategies
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10000044308
Saved in:
4
Strategic market management
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10000078360
Saved in:
5
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
6
Developing business strategies
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10000649317
Saved in:
7
Marketing in a silo world : the new CMO challenge
Aaker, David A.
- In:
California management review
51
(
2008/09
)
1
,
pp. 144-156
Persistent link: https://www.econbiz.de/10003797726
Saved in:
8
Developing effective corporate consumer information programs
Aaker, David A.
- In:
Business horizons
25
(
1982
)
1
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003461455
Saved in:
9
How to select a business strategy
Aaker, David A.
- In:
California management review
26
(
1984
)
3
,
pp. 167-175
Persistent link: https://www.econbiz.de/10003461459
Saved in:
10
Organizing a strategic information scanning system
Aaker, David A.
- In:
California management review
25
(
1983
)
2
,
pp. 76-83
Persistent link: https://www.econbiz.de/10003461483
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->