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The new-trier stochastic model...
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Strategisches Management
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Aaker, David A.
161
Day, George S.
30
Kumar, V.
16
Jacobson, Robert
9
Joachimsthaler, Erich
8
Keller, Kevin Lane
5
Myers, John Graham
5
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4
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3
McLoughlin, Damien
3
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2
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Stahl, Florian
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1
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5
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4
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3
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2
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2
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2
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2
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2
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2
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2
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1
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ECONIS (ZBW)
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45
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18
RePEc
7
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4
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61
The lure of global branding
Aaker, David A.
;
Joachimsthaler, Erich
-
2006
Persistent link: https://www.econbiz.de/10003410844
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62
Increasing the effectiveness of marketing research
Aaker, David A.
;
Day, George S.
- In:
California management review
23
(
1980
)
2
,
pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
Saved in:
63
The need for strategic flexibility
Aaker, David A.
;
Mascarenhas, Briance
- In:
Journal of business strategy
5
(
1984
)
2
,
pp. 74-82
Persistent link: https://www.econbiz.de/10003461479
Saved in:
64
The perils of high-growth markets
Aaker, David A.
;
Day, George S.
- In:
Strategic management journal
7
(
1986
)
5
,
pp. 409-421
Persistent link: https://www.econbiz.de/10003461492
Saved in:
65
Positioning your product
Aaker, David A.
;
Shansby, J. Gary
- In:
Business horizons
25
(
1982
)
3
,
pp. 56-62
Persistent link: https://www.econbiz.de/10003461507
Saved in:
66
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Saved in:
67
Evaluating Aaker's sources of brank equity and the mediating role of brand image
Gill, Manpreet Singh
;
Dawra, Jagrook
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 189-198
Persistent link: https://www.econbiz.de/10008840824
Saved in:
68
Innovation : brand it or lose it
Aaker, David A.
- In:
California management review
50
(
2007/08
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003579756
Saved in:
69
Strategic market management
Aaker, David A.
;
McLoughlin, Damien
-
2007
-
European ed.
Persistent link: https://www.econbiz.de/10003389155
Saved in:
70
Win the brand relevance battle and then build competitor barriers
Aaker, David A.
- In:
California management review
54
(
2011/12
)
2
,
pp. 43-57
Persistent link: https://www.econbiz.de/10009507851
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