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McDonald, Colin
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7
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3
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
9
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5
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3
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Small enterprise development in mini island economies : the case of Tobago
McDonald, Colin
;
MacDonald, Colin
-
1999
Persistent link: https://www.econbiz.de/10001364384
Saved in:
2
The ESOMAR handbook of market and opinion research
MacDonald, Colin
(
contributor
);
McDonald, Colin
(
ed.
)
-
1998
-
4. rev. ed
Persistent link: https://www.econbiz.de/10000677556
Saved in:
3
Sampling the universe : the growth, development and influence of market research in Britain since 1945
MacDonald, Colin
;
King, Stephen
-
1996
Persistent link: https://www.econbiz.de/10000643272
Saved in:
4
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
5
Reflections on the International Journal of Advertising on the journal's history and first 40 years
Taylor, Charles Raymond
;
West, Douglas C.
;
McDonald, Colin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 13-17
Persistent link: https://www.econbiz.de/10014233897
Saved in:
6
Advertising reach and frequency : maximizing advertising results through effective frequency
MacDonald, Colin
-
1996
-
2. ed.
Persistent link: https://www.econbiz.de/10004309414
Saved in:
7
How advertising works : a review of current thinking
MacDonald, Colin
-
1992
Persistent link: https://www.econbiz.de/10004147437
Saved in:
8
Small enterprise development in mini island economies : the case of Tobago
MacDonald, Colin
-
1999
Persistent link: https://www.econbiz.de/10004560923
Saved in:
9
What is the short-term effect of advertising?
McDonald, Colin
- In:
Esomar congress
(
1970
),
pp. 463-485
Persistent link: https://www.econbiz.de/10003622313
Saved in:
10
Using linguistic coding to explore the way advertisements in press and TV communicate
Consterdine, Guy
;
MacDonald, Colin
- In:
Esomar congress
(
1976
),
pp. 789-806
Persistent link: https://www.econbiz.de/10003537337
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