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International marketing and export management
Albaum, Gerald S.; Duerr, Edwin; Josiassen, Alexander - 2016 - Eighth edition
Persistent link: https://www.econbiz.de/10011443618
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A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
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Topic sensitivity and research design : effects on internet survey respondents' motives
Albaum, Gerald S.; Roster, Catherine A.; Smith, Scott M. - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 147-161
Persistent link: https://www.econbiz.de/10011510257
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Using response behaviour theory to solicit survey participation in consumer research : an empirical study
Evangelista, Felicitas; Poon, Patrick; Albaum, Gerald S. - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1174-1189
Persistent link: https://www.econbiz.de/10009615197
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Consumer perceptions of extended warranties and service providers
Albaum, Gerald S.; Wiley, James - In: The journal of consumer marketing 27 (2010) 6, pp. 516-523
Persistent link: https://www.econbiz.de/10008772885
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Managing trust in direct selling relationships
Poon, Patrick; Albaum, Gerald S.; Chan, Peter Shiu-fai - In: Marketing intelligence & planning 30 (2012) 5, pp. 588-603
Persistent link: https://www.econbiz.de/10009611614
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Inequality in products, orders, customers, salesmen, and sales territories
Wolfe, Harry Deane; Albaum, Gerald - In: The journal of business : B 35 (1962) 3, pp. 298-301
Persistent link: https://www.econbiz.de/10003024190
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Inequality in products, orders, customers, salesmen, and sales territories
Wolfe, Harry Deane; Albaum, Gerald - In: Sales strategy : cases and readings, (pp. 515-520). 1962
Persistent link: https://www.econbiz.de/10003024193
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Participation in a mail survey of international marketers : effects of pre-contact and detailed project explanation
Albaum, Gerald S. - In: Journal of global marketing 2 (1989) 4, pp. 7-23
Persistent link: https://www.econbiz.de/10001098440
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A conceptual perspective for understanding marketing action
Albaum, Gerald; Munsinger, Gary M. - In: Foreign trade review : quarterly journal of Indian … 9 (1974) 1, pp. 32-42
Persistent link: https://www.econbiz.de/10001816957