Consumer perceptions of extended warranties and service providers
Year of publication: |
2010
|
---|---|
Authors: | Albaum, Gerald S. ; Wiley, James |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 6, p. 516-523
|
Subject: | USA (Nordoststaaten) | USA (Northeast States) | Beziehungsmarketing | Relationship marketing | Garantie | Warranty | Computerindustrie | Computer industry | Konsumentenverhalten | Consumer behaviour |
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