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Wolfe, Harry Deane; Albaum, Gerald - In: Sales strategy : cases and readings, (pp. 515-520). 1962

Persistent link: https://www.econbiz.de/10003024193

Smith, Scott M.; Albaum, Gerald S. - In: The handbook of marketing research : uses, misuses, and …, (pp. 195-229). 2006

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Westing, John Howard - 1969 - 2. ed.

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Albaum, Gerald (contributor) - 1994 - 2. ed.

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Albaum, Gerald - In: Journal of global marketing 25 (2012) 2, pp. 112-124

Persistent link: https://www.econbiz.de/10010026405

Albaum, Gerald; Strandskov, Jesper; Duerr, Edwin - 2002 - 4. ed.

Persistent link: https://www.econbiz.de/10004711008

Wiley, James B.; Han, Vallen; Albaum, Gerald; Thirkell, … - In: Asia Pacific journal of marketing and logistics 21 (2009) 4, pp. 455-475

Persistent link: https://www.econbiz.de/10009965947

Poon, Patrick; Albaum, Gerald; Chan, Peter Shiu-Fai - In: Marketing intelligence & planning 30 (2012) 5, pp. 588-604

Persistent link: https://www.econbiz.de/10009993489

Evangelista, Felicitas; Poon, Patrick; Albaum, Gerald - In: Journal of marketing management : MM 28 (2012) 9, pp. 1174-1190

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Albaum, Gerald; Tse, David; Hozier Jr, George; Baker, … - In: Journal of global marketing 16 (2003) 3, pp. 105

Persistent link: https://www.econbiz.de/10006967850

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