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37
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36
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36
Kerin, Roger A.
35
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34
Meyer, Paul W.
32
Hansen, Ursula
31
Huber, Frank
31
Steffenhagen, Hartwig
29
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28
Scheuch, Fritz
28
Böcker, Franz
27
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Fördergesellschaft Marketing an der Universität Augsburg
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European Society for Opinion and Marketing Research
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Europäische Kommission / Generaldirektion Justiz und Verbraucher
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Books on Demand GmbH <Norderstedt>
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OECD
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8
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
Axel-Springer-Verlag / Marketing Anzeigen
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Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
7
Friedrich-Schiller-Universität Jena
7
Harvard Graduate School of Business Administration
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181
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171
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147
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Springer eBook Collection
128
Industrial marketing management : the international journal for industrial and high-tech firms
105
Jahrbuch der Absatz- und Verbrauchsforschung
103
Springer eBook Collection / Business and Economics
92
European journal of marketing : EJM
91
Journal of the Academy of Marketing Science
79
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Gabler Edition Wissenschaft
71
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71
Journal of marketing education : JME
67
Marketing theory
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Journal of retailing
65
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
59
Management science : journal of the Institute for Operations Research and the Management Sciences
56
Marketing : ZFP ; journal of research and management
56
Business horizons
54
Arbeitspapier / Institut für Marketing, Universität Mannheim
52
Journal of advertising research
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Research
49
Working paper / National Bureau of Economic Research, Inc.
47
Hamburger Schriften zur Marketingforschung
45
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Marketing intelligence & planning
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Journal of business-to-business marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
43
The American economic review
43
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42
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
42
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
41
Journal of business economics : JBE
40
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39
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35
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7
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1
Minority markets
United States / Bureau of Domestic Commerce / Consumer …
-
1975
Persistent link: https://www.econbiz.de/10000548440
Saved in:
2
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
3
The role of the buyer in mass merchandising
Belden, Donald L.
-
1971
Persistent link: https://www.econbiz.de/10000556181
Saved in:
4
The people motivators : consumer and sales incentives in modern marketing
Turner, Howard M.
-
1973
Persistent link: https://www.econbiz.de/10000556695
Saved in:
5
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
6
Marketing: management and social change
Hartley, Robert F.
-
1972
Persistent link: https://www.econbiz.de/10000556982
Saved in:
7
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
8
Consumer behavior and fashion marketing
Packard, Sidney
;
Raine, Abraham
-
1977
Persistent link: https://www.econbiz.de/10000558445
Saved in:
9
Psychological principles of marketing and consumer behavior
Britt, Steuart Henderson
-
1978
Persistent link: https://www.econbiz.de/10000558636
Saved in:
10
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
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