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Der Wert von Handels- versus Herstellermarken aus Konsumentenperspektive
Reutterer, Thomas; Sicking, Holger - In: Handelsforschung 19 (2005), pp. 123-143
Persistent link: https://www.econbiz.de/10003287985
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Markendehnung von Handelsmarken : Ergebnisse einer explorativen Studie
Swoboda, Bernhard; Samadi, Sara; Foscht, Thomas - In: Handelsforschung 19 (2005), pp. 145-166
Persistent link: https://www.econbiz.de/10003287986
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Akquisition neuer Zielgruppen : integriertes Management von Aquisitions- und Spill-Over-Potentialen
Koch, Markus - 2006
Persistent link: https://www.econbiz.de/10003313922
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Co-Branding als Markenstrategie
Scharnowski, Frank - 2006
Persistent link: https://www.econbiz.de/10003339064
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Private-label marketing strategies in packaged goods : management beliefs and research insights ; Report No. 06-108
Sethuraman, Raj - In: MSI reports : working paper series (2006) 2, pp. 27-44
Persistent link: https://www.econbiz.de/10003346466
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Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: MSI reports : working paper series (2006) 2, pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
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Private label products as experience goods
Bergès-Sennou, Fabian (contributor);  … - In: Journal of agricultural & food industrial organization 3 (2005) 2, pp. 1-17
Persistent link: https://www.econbiz.de/10003348972
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Co-branding in advertising : the issue of product and brand fit
Geuens, Maggie (contributor); Pecheux, Claude (contributor) - 2006
Persistent link: https://www.econbiz.de/10003332108
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L' Europe, une mauvaise marque?
Lewi, Georges - 2006
Persistent link: https://www.econbiz.de/10003332953