Similar Search Results

Multichannel strategies for managing the profitability of business-to-business customers

Lawrence, Justin M.; Crecelius, Andrew T.; Scheer, Lisa K. - In: Journal of marketing research 56 (2019) 3, pp. 479-497

Persistent link: https://www.econbiz.de/10012177568

Building loyalty in e-commerce : does consumer income matter?

Ferreira, Viviane Moura Rocha; Parente, Juracy; … - In: International journal of business and systems research … 14 (2020) 1, pp. 74-94

Persistent link: https://www.econbiz.de/10012168745

Customer satisfaction, loyalty and switching intent in retail service settings

Kamble, Aakash; Walvekar, Shubhangi - In: International journal of electronic marketing and … 10 (2019) 4, pp. 389-405

Persistent link: https://www.econbiz.de/10012168816

Relationship between customer loyalty and service failure, service recovery and switching costs in online retailing

Kamble, Aakash Ashok; Walvekar, Shubhangi - In: International journal of business information systems : … 32 (2019) 1, pp. 56-72

Persistent link: https://www.econbiz.de/10012154594

The impact of consumer protection in the digital age : evidence from the European Union

Rösner, Anja; Haucap, Justus; Heimeshoff, Ulrich - 2020

We investigate the effect of an EU-wide consumer protection regulation on consumer trust as well as consumer behavior. The Unfair Commercial Practice Directive (UCPD) was implemented by EU member states between 2007 and 2010. We utilize data from the Special and Flash Eurobarometer for the years...

Persistent link: https://www.econbiz.de/10012157233

Predictive performance of customer lifetime value models in e-commerce and the use of non-financial data

Jasek, Pavel; Vrana, Lenka; Sperkova, Lucie; Smutny, Zdenek - In: Prague economic papers : a bimonthly journal of … 28 (2019) 6, pp. 648-669

Persistent link: https://www.econbiz.de/10012158799

The determinants of website purchases : the role of e-custumer loyalty and word-of.mouth

Pereira, Hélia Gonçalves; Cardoso, Margarida; … - In: International journal of electronic marketing and … 8 (2017) 2, pp. 136-156

Persistent link: https://www.econbiz.de/10011796490

E-commerce market trends : a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage

Kiu, Ching-Chieh; Lee, Chien-Sing - In: International journal of business information systems : … 25 (2017) 3, pp. 373-392

Persistent link: https://www.econbiz.de/10011756978

Personalisation in marketing : an exploratory study

Dangi, Hamendra Kumar; Malik, Anuradha - In: International journal of internet marketing and … 11 (2017) 2, pp. 124-136

Persistent link: https://www.econbiz.de/10011741652

Consumer's perception of webiste service quality : an empirical study

Ahmad, Asad; Rahman, Obaidur; Khan, Mohammed Naved - In: Journal of internet commerce 15 (2016) 2, pp. 125-141

Persistent link: https://www.econbiz.de/10011636454