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Women's role portrayal preferences in advertisements : an empirical study
Wortzel, Lawrence H.; Frisbie, John M. - In: Journal of marketing 38 (1974) 4, pp. 41-46
Persistent link: https://www.econbiz.de/10003001182
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Allocating ad budgets geographically
Urban, Glen L. - In: Journal of advertising research 15 (1975) 6, pp. 7-16
Persistent link: https://www.econbiz.de/10002943351
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Sales effects of in-store advertising
Woodside, Arch G.; Waddle, Gerald L. - In: Journal of advertising research 15 (1975) 3, pp. 29-33
Persistent link: https://www.econbiz.de/10002948395
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Experimental designs in measuring the effectiveness of promotion
Hoofnagle, William S. - In: Journal of marketing research : JMR 2 (1965) 2, pp. 154-162
Persistent link: https://www.econbiz.de/10002952167
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An empirical study of advertised retail meat prices in a metropolitan area
Hira, Labh Singh - 1975
Persistent link: https://www.econbiz.de/10002847887
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What top management should expect from the advertising-marketing marriage
Stewart, David C. - In: Readings in advertising and promotion strategy, (pp. 258-264). 1968
Persistent link: https://www.econbiz.de/10002848733
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Measuring the effectiveness of your companyʹs advertising
Schwartz, David A. - In: Journal of marketing 33 (1969) 2, pp. 20-25
Persistent link: https://www.econbiz.de/10002798397
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Issue-oriented corporate advertising : tax treatment of expenditures
Sethi, S. Prakash - In: California management review 19 (1976) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10002798912
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Better results from retail advertising
Whitney, John O. - In: Harvard business review : HBR 48 (1970) 3, pp. 111-120
Persistent link: https://www.econbiz.de/10003005220
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Is CPM related to the advertising effectiveness of magazines?
Woodside, Arch G.; Reid, David M. - In: Journal of business research : JBR 3 (1975) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10003013259