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Evaluating marketing performan...
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Boddewyn, Jean J.
124
Fisk, George
59
Slater, Charles C.
22
Buckley, Peter J.
5
Dieleman, Marleen
4
Marton, Katherin
4
Banai, Moshe
3
Buzzell, Robert Dow
3
Grosse, Robert
3
Picard, Jacques
3
SLATER, CHARLES C.
3
White, George O.
3
White, Phillip D.
3
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2
Brannen, Yoko
2
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2
Brown, F. E.
2
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2
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Galang, Roberto Martin N.
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Geraghty, James A.
2
Grosser, D. D.
2
Hemphill, Thomas A.
2
Kapoor, Ashok
2
Khanna, Tarun
2
Loubradou, Esther
2
Martinez, Zaida L.
2
Nason, Robert W.
2
Perry, Anne C.
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Rajwani, Tazeeb
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Soehl, Robin
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Stefanidis, Abraham
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Toyne, Brian
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Voisey, Christopher J.
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Walsham, Geoffrey
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Journal of macromarketing : examining the interactions among markets, marketing, and society
17
International studies of management and organization
11
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9
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Management international review : mir ; journal of international business
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3
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3
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3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
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3
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3
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3
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2
Business and society : a journal of interdiscipl. exploration
2
Emerald insight
2
European Journal of Marketing
2
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2
Harvard business review : HBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of contemporary business
2
Journal of global marketing
2
Journal of retailing
2
Lund business studies
2
Macro-Marketing: distributive processes from a societal perspective : the proceedings of the Macro-Marketing Seminar, University of Colorado, Boulder, Colorado, August 15-18, 1976
2
Marketing systems for developing countries
2
Multinational Business Review
2
Multinational business review
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Research in global strategic management
2
Theories for marketing systems analysis : Selected readings [And cross references to chapters in Marketing systems. An introductory analysis]
2
A Westview replica edition
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Baking in America / Slater
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Communication Arts Books
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Competitiveness Review: An International Business Journal
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Det Danske marked : organ for Instituttet for Salgsorganisation og Reklame og Presseforskningen ved Handelshøjskolen i København
1
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ECONIS (ZBW)
151
OLC EcoSci
28
USB Cologne (EcoSocSci)
22
Other ZBW resources
9
RePEc
5
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The Choudhury, Geraghty, and Khanna and the Brannen and Voisey articles shed light on the comparative method and its perils
Boddewyn, Jean J.
;
Brannen, Yoko
;
Voisey, Christopher J.
- In:
Global strategy journal : GSJ
2
(
2012
)
1
,
pp. 88-91
Persistent link: https://www.econbiz.de/10010081675
Saved in:
62
Macromarketing: evolution of thought : proceedings of the fourth Macromarketing Seminar, University of Colorado, Boulder, Colorado, August 9-12, 1979
Fisk, George
(
ed.
);
Nason, Robert W.
(
ed.
); …
-
Macromarketing Seminar <4, 1979, Boulder, Colo.>
;
…
-
1980
Persistent link: https://www.econbiz.de/10000736686
Saved in:
63
Social responsibility in business : Scandinavian viewpoints
Fisk, George
(
contributor
);
Korsvold, Pål E.
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10000331050
Saved in:
64
The role of the subconscious in executive decision-making
Ferber, Robert C.
;
Fisk, George
;
Longman, Kenneth A.
- In:
Management science : journal of the Institute for …
13
(
1967
)
8
,
pp. B519-B526
Persistent link: https://www.econbiz.de/10002156789
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65
How to trace and recall products
Fisk, George
;
Chandran, Rajan
- In:
Harvard business review : HBR
53
(
1975
)
6
,
pp. 90-96
Persistent link: https://www.econbiz.de/10002156826
Saved in:
66
Macromarketing : a state of the art review
Fisk, George
;
White, Phillip D.
- In:
Review of marketing : 1981
,
(pp. 173-184)
.
1981
Persistent link: https://www.econbiz.de/10002156849
Saved in:
67
Ökologisch verantwortungsvolles Marketingverhalten
Fisk, George
- In:
Marketing und Verbraucherpolitik
,
(pp. 87-96)
.
1982
Persistent link: https://www.econbiz.de/10002156886
Saved in:
68
Prescriptive implications of the analysis of marketing impact in the quality of life
Fisk, George
;
Handy, Charles R.
- In:
Marketing and the quality of life
,
(pp. 73-76)
.
1978
Persistent link: https://www.econbiz.de/10002156902
Saved in:
69
Marketing and social priorieties : a colloquium
Fisk, George
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10002083415
Saved in:
70
Theories for marketing systems analysis : Selected readings [And cross references to chapters in Marketing systems. An introductory analysis]
Fisk, George
(
contributor
);
Dixon, Donald F.
(
contributor
)
-
1967
Persistent link: https://www.econbiz.de/10001813725
Saved in:
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