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Generation Z perceptions of quality certification : a cross-national study
Kamenidou, Irene C.; Mamalis, Spyridon A.; Dimitriadis, … - In: International journal of food and beverage … 3 (2018) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10011936218
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Umbrella branding in pharmaceutical markets
Suppliet, Moritz - 2017
Persistent link: https://www.econbiz.de/10011734578
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Behavior-based pricing in vertically differentiated industries
Rhee, Ki-eun; Thomadsen, Raphael - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2729-2740
Persistent link: https://www.econbiz.de/10011741430
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Total quality marketing : what has to come next in sales, marketing and advertising
Fraser-Robinson, John - 1991
Persistent link: https://www.econbiz.de/10004107714
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Report of the Ninety-second Round Table on Transport Economics : held in Paris on 5th - 6th December 1991 on the following topic: marketing and service quality in public transport
Round Table on Transport Economics <92, 1991, Paris> - 1993
Persistent link: https://www.econbiz.de/10004182482
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TQM for sales and marketing management
Cortada, James W. - 1993
Persistent link: https://www.econbiz.de/10004183364
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Dienstleistungsqualität - Kundenzufriedenheit
Scharitzer, Dieter - 1994
Persistent link: https://www.econbiz.de/10004566061
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Total quality marketing : the key to regaining market shares
Reddy, Allan C. - 1994
Persistent link: https://www.econbiz.de/10004571095
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Evidenzbasiertes Markenmanagement : Preis-Qualitäts-Positionierung und Social Media Analytics
Fleischmann, Sophie - 2016 - 1. Aufl. 2016
mit den Schwerpunkten Marketing und Management Fach- und Führungskräfte mit diesen Schwerpunkten Die Autorin Dr. Sophie … Fleischmann promovierte bei der Forschergruppe Marketing & Vertrieb von Prof. Dr. Martin Klarmann am Karlsruher Institut für …
Persistent link: https://www.econbiz.de/10014018077
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Qualitäts- und Werbestrategien bei Qualitätsunsicherheit der Konsumenten
Ringbeck, Jürgen - 1986
Persistent link: https://www.econbiz.de/10013340924