Similar Search Results

Customer-induced interactions and innovation in professional services : the case of software customisation

Schaarschmidt, Mario; Walsh, Gianfranco; Bertram, Matthias - In: International journal of innovation management 19 (2015) 2, pp. 1-30

Persistent link: https://www.econbiz.de/10011309445

The negative effect of team's prior experience and technological turbulence on new service development projects with customer involvement

Carbonell, Pilar; Rodriguez Escudero, Ana Isabel - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 278-301

Persistent link: https://www.econbiz.de/10011309608

Customer involvement through social media : the cases of some telecommunication firms

Della Corte, Valentina; Iavazzi, Alessandra; D'Andrea, … - In: Journal of open innovation : technology, market, and … 1 (2015) 10, pp. 1-10

This study highlights the contribution of the role of social media in supporting customer involvement for service innovation. It is commonplace that many service firms and processes have characteristics that differ from manufacturing. Analyzing the literature, we note that there are many...

Persistent link: https://www.econbiz.de/10011342840

Gift or threat? : an examination of voice of the customer ; the case of MyStarbucksIdea.com

Lee, Hanjun; Han, JinYoung; Suh, Yongmoo - In: Electronic commerce research and applications 13 (2014) 3, pp. 205-219

Persistent link: https://www.econbiz.de/10011348322

Building brands together : emergence and outcomes of co-creation

Ind, Nicholas; Iglesias, Oriol; Schultz, Majken - In: California management review 55 (2012/13) 3, pp. 5-26

Persistent link: https://www.econbiz.de/10009771569

User-generated versus designer-generated products : a performance assessment at Muji

Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 160-167

Persistent link: https://www.econbiz.de/10009746286

The role of knowledge acquisition in facilitating customer involvement in product development : examining the mediation effect of absorptive capacity

Dahiyat, Samer E.; Al-Zu'bi, Zu'bi M. F. - In: International journal of learning and change : IJLC 6 (2012) 3/4, pp. 171-206

Persistent link: https://www.econbiz.de/10009700499

Developing what customers really need : involving customers in innovations

Weber, Marcel E. A.; Weggeman, Mathieu C. D. P.; Aken, … - In: International journal of innovation and technology … 9 (2012) 3, pp. 1-15

Persistent link: https://www.econbiz.de/10009668305

The interplay of customer and product innovation dynamics : an exploratory study

Bohlmann, Jonathan D.; Spanjol, Jelena; Qualls, William J. - In: The journal of product innovation management : an … 30 (2013) 2, pp. 228-244

Persistent link: https://www.econbiz.de/10009723190

Customer co-creation projects and social media : the case of Barilla of Italy

Martini, Antonella; Massa, Silvia; Testa, Stefania - In: Business horizons 57 (2014) 3, pp. 425-434

Persistent link: https://www.econbiz.de/10010359469