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Media research: a tool for effective advertising
Bogart, Leo - In: Journal of marketing 20 (1956) 4, pp. 347-355
Persistent link: https://www.econbiz.de/10001933278
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No opinion, don't know, and maybe no answer
Bogart, Leo - In: Public opinion quarterly : journal of the American … 31 (1967) 3, pp. 331-345
Persistent link: https://www.econbiz.de/10001933289
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The researcher's dilemma
Bogart, Leo - In: Current controversies in marketing research, (pp. 3-12). 1969
Persistent link: https://www.econbiz.de/10001933292
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Social sciences in the mass media
Bogart, Leo - In: Behavioral sciences and the mass media, (pp. 153-174). 1968
Persistent link: https://www.econbiz.de/10001933308
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Strategy in advertising
Bogart, Leo - 1967
Persistent link: https://www.econbiz.de/10001933323
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A study of the operating assumptions of the U.S. Information Agency
Bogart, Leo - In: Public opinion quarterly : journal of the American … 19 (1955/1956) 4, pp. 369-379
Persistent link: https://www.econbiz.de/10001933338
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Use of opinion research
Bogart, Leo - In: Harvard business review : HBR 29 (1951) 2, pp. 113-124
Persistent link: https://www.econbiz.de/10001933376
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Warning : the Surgeon General has determined that TV violence is moderately dangerous to your child's mental health
Bogart, Leo - In: Public opinion quarterly : journal of the American … 36 (1972/1973) 4, pp. 491-521
Persistent link: https://www.econbiz.de/10001933396
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Where does advertising research go from here?
Bogart, Leo - In: Journal of advertising research 9 (1969) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10001933431
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Where does advertising research go from here?
Bogart, Leo - In: Frontiers of advertising theory and research : a …, (pp. 132-152). 1972
Persistent link: https://www.econbiz.de/10001933438