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The ethics of advertising as viewed by the consumer
Chase, Stuart - In: The ethical problems of modern advertising : lectures …, (pp. 98-111). 1978
Persistent link: https://www.econbiz.de/10001995848
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The effects of negative information and spokesperson on believability of advertisements and attitude toward retail stores
Ferguson, Jeffrey Michael - 1981
Persistent link: https://www.econbiz.de/10000055065
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Information, persuasion and advertising policies
Muller, Eitan - 1977
Persistent link: https://www.econbiz.de/10000055068
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Rôle responsabilité et avenir de la publicité
Scrivener, Christiane; Achach, Danièle; Monier, Yves - 1979
Persistent link: https://www.econbiz.de/10003238004
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Die "gute Form" in der Werbung
Hundhausen, Carl - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 47 (1967) 8, pp. 426-428
Persistent link: https://www.econbiz.de/10011497379
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How to you spell relief? : private regulation of advertising under section 43 (a) of the Lanham Act
Keller, Bruce P. - In: The Trademark reporter 75 (1985) 3, pp. 227-248
Persistent link: https://www.econbiz.de/10002217060
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Consumer perceptions of retail advertising with overstated price savings
Keiser, Stephen K.; Krum, James R. - In: Journal of retailing 52 (1976) 3, pp. 27-36
Persistent link: https://www.econbiz.de/10002185329
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Die Werbeselbskontrolle in Italien
Franceschelli, Remo - In: Gewerblicher Rechtsschutz und Urheberrecht / … (1984) 11, pp. 677-688
Persistent link: https://www.econbiz.de/10002197236
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Bericht im Namen des Ausschusses für Umweltfragen, Volksgesundheit und Verbraucherschutz über den Vorschlag der Kommission der Europäischen Gemeinschaften an den Rat (Dok. 8/78) fü...
Kennet, W. Lord - In: Sitzungsdokumente / Europäisches Parlament. … (1979/1980), pp. 1-32
Persistent link: https://www.econbiz.de/10002206749
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The effect of documented versus undocumented advertising claims
Etzel, Michael J.; Knight jr., E. Leon - In: Journal of consumer affairs : official publication of … 10 (1976) 2, pp. 233-238
Persistent link: https://www.econbiz.de/10002128431